sport Archives | World Branding Forum

Read Time:2 Minute, 49 Second

Decathlon has revealed a comprehensive global rebranding initiative that includes revamping its store experience, logo, and business model. The sporting giant announced its adoption of...

Read Time:42 Second

Advertising Featured News

Coca-Cola returns to Super Bowl

Joshua Hughes

December 4, 2019December 9, 2019

Coca-Cola will return to the Super Bowl with a mid game advert this year. The soft drink giant has been a long time Super Bowl...

Read Time:47 Second

Industry Marketing News

FA appoints Kathryn Swarbrick

Anisha Kapoor

October 9, 2019

The Football Association (FA) have appointed Kathryn Swarbrick as its new Commercial & Marketing Director. Swarbrick, who was previously at PepsiCo as the Vice President...

Read Time:56 Second

Advertising Featured News

Vitality signs up Johnny Wilkinson in latest campaign

Joshua Hughes

September 23, 2019September 23, 2019

Vitality health insurer have recruited Johnny Wilkinson, the former England rugby player, for their latest campaign to highlight the mental health coverage they offer. The...

Read Time:42 Second

Advertising Featured News

Sport England – We Are Undefeatable

Joshua Hughes

August 29, 2019August 30, 2019

Sport England have launched a new campaign to challenge misconceptions around being active with long term conditions. The campaign named We Are Undefeatable features real...

Read Time:43 Second

Advertising Featured News

Guinness recognise Japan’s women’s rugby team

Joshua Hughes

August 15, 2019August 30, 2019

In their latest advert, Guinness tells the inspirational story of Japan’s women’s rugby team. Liberty Fields women’s rugby team formed in 1989, breaking with convention...

Read Time:1 Minute, 6 Second

Advertising Branding Campaigns General Marketing News Videos

Lucozade brings women’s football into the spotlight

Joshua Hughes

May 29, 2019May 29, 2019

Anyone who knows the Three Lions song by David Baddiel and Frank Skinner will know that it was written in support of the men’s England...

Read Time:1 Minute, 26 Second

Design Featured News

Adidas Originals and Ji Won Choi Revive Classic

Joshua Hughes

February 18, 2019February 19, 2019

Adidas Originals and New York designer, Ji Won Choi, have partnered to create and launch a ready-to-wear capsule collection for women. Adidas Originals has partnered with New...

Read Time:1 Minute, 56 Second

Featured Marketing News

Nexen Tire is Official Major Partner for Formula DRIFT 2017

Thomas Ng

April 28, 2017April 29, 2017

Nexen Tire Highlight Driven Technology And Increase Brand Awareness In United States Nexen Tire, a leading global tyre manufacturer is continuing its second year official...

Read Time:2 Minute, 14 Second

Featured Marketing News Videos

Martini Partners with Airbnb for Formula One Grand Prix

Thomas Ng

April 27, 2017May 5, 2017

The Partnership Gives Fans Chance To Spend The Night at The Williams Martini Racing Garage Williams title sponsor Martini has kicked off the 2017 racing...