Skechers Archives | World Branding Forum

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Skechers USA has introduced its largest mall-based factory outlet store to date in California. The outlet houses about 50,000 pairs of shoes. Skechers has opened...

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Featured Marketing News

K.I.D.S./Fashion Delivers Changes Name to Delivering Good

Olivia Pearce

May 10, 2017May 11, 2017

Name Change to Better Communicate its Mission of Delivering Hope and Dignity Delivering Good is the new name for the U.S. charity formerly known as K.I.D.S./Fashion...

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Advertising Featured News

Skechers Casts Rob Lowe in Men’s Footwear Campaign

Joshua Hughes

February 22, 2017February 22, 2017

Rob Lowe reunites with Skechers after a 15-year hiatus. He will serve as the face of a new men’s footwear campaign which debuts in spring....

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Featured Marketing News

Skechers Welcomes Joe Montana Back as Ambassador

Anisha Kapoor

February 2, 2017February 2, 2017

Skechers has signed Joe Montana, who re-joins the brand’s all-star line-up as ambassador for a worldwide men’s footwear campaign. Skechers has welcomed Hall of Fame...

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Skechers Taps Younger Shoppers with Mobile App

Thomas Ng

September 28, 2016September 28, 2016

The Skechers app allows consumers in the United States to purchase their favourite styles anywhere they feel the need to shop for footwear. Skechers has...

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Branding Featured News

Skechers Ups Game with World Trade Center Store

Olivia Pearce

August 16, 2016August 16, 2016

The Skechers store is part of the launch of a new 500,000 square foot centre in Manhattan’s latest dining, retail, and entertainment hotspot. Performance footwear...

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Featured Marketing News

Skechers Strikes Men’s Collections Deal with Howie Long

Anisha Kapoor

April 25, 2016April 25, 2016

The new spokesman will appear in a Skechers campaign promoting the footwear brand’s comfortable and stylish men’s collections. Skechers is set to partner with Pro Football...

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Advertising Featured News Videos

Skechers Signs On Meghan Trainor for Originals Push

Joshua Hughes

March 10, 2016March 10, 2016

The artiste’s inaugural television spot for the brand launches next week and will feature the single, No, from her album Thank You Skechers and Meghan Trainor...

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Campaigns Featured Marketing News

Skechers Performance Renews Meb’s Ambassadorship

Anisha Kapoor

February 9, 2016February 9, 2016

While the brand remains his footwear and apparel sponsor, he will be the centre of its marketing campaigns and upcoming releases Skechers Performance has extended...