Shopping Archives | World Branding Forum

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Wayfair has struck an ambassador partnership with German presenter and singer, Barbara Schöneberger, for its latest television campaign. Wayfair has landed German presenter and singer,...

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Branding Featured News Videos

Marriott Unveils Bonvoy Boundless Credit Card

Olivia Pearce

January 25, 2019February 9, 2019

For the rebrand of the Marriott Rewards Premier Plus Credit Card, the hotel chain tied up with Chase Card Services to launch a new product....

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Featured Marketing News

Skittles Invites Canucks to Shop for 60 Seconds

Deborah Joy Peter

December 24, 2018January 4, 2019

Skittles will be expecting diehard delayers today who literally need to do last-minute shopping before Christmas, with a 60-second shop. Skittles will open its first...

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Featured Marketing News

ToysRUs Canada Adds Wonder with Addo Play

Anisha Kapoor

December 12, 2018December 12, 2018

ToysRUs Canada and UK start-up, Addo Play, have forged a multi-year strategic supply deal to offer children new and innovative selections. ToysRUs Canada has inked...

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Branding Featured News

Old Navy Drives Holidays with Lyft Rides

Olivia Pearce

December 11, 2018December 12, 2018

Old Navy and Lyft have teamed up for the holidays to offer customers free roundtrip rides to pick up items purchased across the website. Old...

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7-Eleven Canada First to Tap WeChat and Alipay

Thomas Ng

November 23, 2018November 23, 2018

Flaunting its tech savvy, 7-Eleven has embraced mobile payments by introducing WeChat Pay and Alipay at participating stores in Canada. Convenience retailer, 7-Eleven, has announced that...

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Branding Featured News

Tide Reshapes E-commerce Wave with Eco-Box

Olivia Pearce

November 12, 2018November 12, 2018

Tide, the first Procter & Gamble brand to debut such an offering, has created Eco-Box to simplify e-commerce and reduce shipping footprint. Tide has re-imagined...

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Branding Featured News

Williams Sonoma Goes Willy Wonka for Christmas

Olivia Pearce

November 9, 2018November 9, 2018

In partnership with Visa, Williams Sonoma has hidden more than 1,500 golden gift cards inside the tins of its Peppermint Bark holiday offering. Williams Sonoma...

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Featured Marketing News Videos

EBay Offers 11 Days of Early Holiday Shopping

Anisha Kapoor

November 1, 2018November 1, 2018

Online retail giant, eBay, has debuted a push to promote its holiday deals. Titled It’s Happening, the effort runs on television and digital. Online shopping platform,...

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Branding Featured News Videos

Nordstrom Delivers Gifting Pleasure to Shoppers

Olivia Pearce

October 30, 2018October 30, 2018

Nordstrom has unveiled a holiday campaign. Dubbed Let’s Go Gifting, it features digital, social, print, outdoor, and broadcast executions. Nordstrom has created a new promotional...

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Featured Marketing News

Guess Grows Mexico Footprint with Fiftieth Store

Anisha Kapoor

October 4, 2018October 4, 2018

To support its expansion plans for Latin America, Guess has opened its latest store in Mexico, which is located at the all-new Paseo Queretaro. Guess has...

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Branding Featured News Videos

JustFab Boots Up with Jessie James Decker

Olivia Pearce

October 1, 2018October 1, 2018

JustFab had picked Jessie James Decker to drive engagement around its fall collection featuring versatile styles and designs. JustFab has entered into a fall collaboration with...