Scotch whisky Archives | World Branding Forum

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As people around the world prepare to embrace the season of goodwill, Johnnie Walker announces a special gift for the home of Scotch Whisky Johnnie...

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Branding Featured News

Oban Casts Jack Falahee in Brand Campaign

Olivia Pearce

February 7, 2019February 8, 2019

Oban Single Malt Scotch Whisky has rolled out a new push tackling the brand’s frequently mispronounced named and that stars Jack Falahee. Oban Single Malt...

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Branding Featured News

Johnnie Walker Unveils Rare Midnight Blend

Olivia Pearce

November 1, 2018November 1, 2018

Johnnie Walker has revealed its Master Blender’s Private Collection final edition. The 28 Year Old Midnight Blend is an after-dinner whisky. Johnnie Walker has created the...

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Branding Featured News Videos

Johnnie Walker Has GoT White Walker Whisky

Deborah Joy Peter

October 3, 2018October 6, 2018

White Walker by Johnnie Walker and the Game of Thrones Single Malt Scotch Whisky Collection have both debuted in partnership with HBO. Johnnie Walker has...

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Featured Marketing News

Chivas Regal Gets into the Ring with Gennady Golovkin

Deborah Joy Peter

July 24, 2017July 24, 2017

Chivas Regal has introduced The Chivas Fight Club and named middleweight champ, Gennady Golovkin, campaign ambassador. Chivas Regal has unveiled The Chivas Fight Club. Themed...

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Featured Marketing News

Glen Moray Launches Elgin Heritage Collection

Deborah Joy Peter

December 15, 2016December 16, 2016

Glen Moray has rolled out the Elgin Heritage range of whiskies, which features three single malt varieties created at its Speyside distillery. Glen Moray has...

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Branding Design Featured News

Haig Club Unveils ‘Holly’ Grail with Limited Edition

Olivia Pearce

December 7, 2015December 7, 2015

Haig Club has launched The Decanter Series, a new release designed to match the growing demand of whisky over the holidays Haig Club, the single...

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Branding Featured News

Glenfiddich 50 Year Old Pours One Over Vancouver

Olivia Pearce

November 6, 2015November 6, 2015

With the final release scheduled for 2017, the limited-edition beverage is amongst the most rare to have been created by the brand Alcohol giant, Glenfiddich,...

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Branding Featured News

Buchanan’s Lifts Spirits with Transformed Visual Identity

Joshua Hughes

October 13, 2015October 13, 2015

The global Scotch whisky brand’s new packaging has been applied to three of its blends with the redesign of the fourth set to roll out...