Roger Federer Archives | World Branding Forum

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Tennis icon Roger Federer has unveiled his first ever eyewear line in collaboration with Oliver Peoples, following his exclusive licensing agreement with eyewear manufacturer EssilorLuxottica...

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Uniqlo prepares its India debut with new #TogetherInLifeWear ad

Joshua Hughes

September 20, 2019

Uniqlo Delhi is store first of three planned stores to open to a whole new market Uniqlo, a self-described innovative fashion brand and three-time regional...

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Mercedes-Benz Launches New C-Class International Marketing Campaign

Joshua Hughes

July 6, 2018

"Never Stop Improving" from Mercedes-Benz highlights elite athletes who train day after day to refine and improve their performance The market launch of the new...

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Branding Featured News

Roger Federer and Mercedes-Benz Extend Successful Partnership

Olivia Pearce

February 16, 2018

Mercedes-Benz and Federer Have Been Close Partners for 10 Years Roger Federer extends successful partnership with the Stuttgart brand, Mercedes-Benz, with the star as a...