Retail Archives | World Branding Forum

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Beautycounter is opening its first retail store on Prince Street in New York City, with a marketing campaign scheduled to roll out locally. Cosmetics group,...

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Featured Marketing News

David Yurman Dresses Nature in Silver Sparkle

Anisha Kapoor

November 20, 2018November 20, 2018

David Yurman is doing nature for the holidays through its ‘enchanted windows’ theme. The campaign supports Polar Bears International. Jewellery retailer, David Yurman has unveiled a...

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Branding Featured News Videos

Barneys and Jennifer Garner Save the Children

Olivia Pearce

November 16, 2018November 16, 2018

A Barneys New York Foundation effort, Make Change features window displays, digital, immersive in-store experiences, and Jennifer Garner. Barneys New York has rolled out its...

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Advertising Featured News

Guess Stars J Balvin in Spring 2019 Campaign

Joshua Hughes

November 15, 2018November 15, 2018

Guess has named Latin artiste, J Balvin, ambassador of its spring push which spans print, social media, in-store, digital, and OOH advertising. Guess has named...

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Featured Marketing News

Nike Steps into the Shade with Kevin Durant

Anisha Kapoor

November 14, 2018November 14, 2018

Nike Vision and Kevin Durant have introduced the first two sunglasses designs from the KD Eyewear Collection and four new optical styles. Sports eyewear brand,...

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Campaigns Featured News

Snickers Stuffs Hanger with Hungerithm Return

Deborah Joy Peter

November 13, 2018November 13, 2018

Snickers is again activating its Hungerithm consumer promotion. US shoppers will be able to enjoy coupon discounts at 7-Eleven stores. For a second consecutive year,...

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Branding Featured News

Williams Sonoma Goes Willy Wonka for Christmas

Olivia Pearce

November 9, 2018November 9, 2018

In partnership with Visa, Williams Sonoma has hidden more than 1,500 golden gift cards inside the tins of its Peppermint Bark holiday offering. Williams Sonoma...

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Featured Marketing News

Appleton Boasts Special Nassau Valley Blend

Anisha Kapoor

November 9, 2018November 9, 2018

Featuring rums as old as 50 years, Appleton launches a new premium expression of a known cult classic with its limited-edition 30 Year Old. Appleton...

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Featured Marketing News Videos

EBay Offers 11 Days of Early Holiday Shopping

Anisha Kapoor

November 1, 2018November 1, 2018

Online retail giant, eBay, has debuted a push to promote its holiday deals. Titled It’s Happening, the effort runs on television and digital. Online shopping platform,...

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Branding Featured News

Modasana Names Cecilia Rodriguez Ambassador

Olivia Pearce

October 31, 2018October 31, 2018

Stockings company, Modasana, has named Argentinian model, Cecilia Rodriguez, its ambassador to drive visual branding around its products. Premium Italian stockings and tights brand, Modasana,...

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Branding Featured News

David Yurman Announces New York Flagship

Olivia Pearce

October 29, 2018October 29, 2018

Premier jewellery designer, David Yurman, will celebrate the debut of its upcoming New York flagship store in the second half of next year. David Yurman...

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Branding Featured News Videos

Skyn Condoms Raises the Bar with Cocktail Club

Deborah Joy Peter

October 23, 2018October 23, 2018

Skyn has introduced Cocktail Club. The new collection penetrates the market as the first flavoured non-latex offering and features fun profiles. Skyn, the premium condom...