Stockings company, Modasana, has named Argentinian model, Cecilia Rodriguez, its ambassador to drive visual branding around its products.

Premium Italian stockings and tights brand, Modasana, has brought on board Argentinian model, Cecilia Rodriguez, as its ambassador. Her appointment will involve representing the company in future marketing campaigns to further drive affinity and brand loyalty amongst consumers.

As the fresh face of the Modasana, she will promote its gradient compression portfolios. To back its offerings, which are a hundred percent Italian-made, the marque has spent the first half of the year strengthening its strategy through integrated efforts, blending both traditional media and digital.

The entry of Rodriguez cements the group’s commitment to growing audience reach using celebrity endorsements alongside targeted product placements. With ongoing initiatives to steer its re-imagined approach to advertising and promotions, the brand will star the talent in visuals between now and 2019.

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