IMG Unveils New Corporate Branding and Emblem
In line with the rebrand, IMG will continue to operate with the goal of providing Global Peace of Mind to its members and constituents. IMG...
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Holiday Inn Perth Reopens after $25 Million Makeover
The Holiday Inn revamp includes the upgrade of seven and 181 conference and guestrooms, the addition of five rooms, and more. Holiday Inn, under InterContinental...
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Oakheart Hails Brotherhood with Masculine Charm
Oakheart is redefining its positioning with the introduction of fresh packaging to its product portfolio to stand alone from Bacardí. Oakheart has launched a rebranding...
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Sears Canada Revamps Brand and Retail Concept
The biggest logo transformation in 32 years, the design features a font with a fresh take on the maple leaf to signal a redefined Sears...
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Diageo Rebrands U.S. Beer Business with Name Change
The group’s new name will convey the brewing credentials of Diageo label and its commitment to the broad category of premium beer. Diageo is changing...
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Subway Packs Punch into Sandwiches with Rebrand
The strategic move by the food chain follows the recent enhancements made to its menu and Subway Digital launch from earlier in the year. Global...
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Grey Expands in Europe with Belgium’s Famous Takeover
The move by Grey beefs up its presence in Benelux to further its position as a solutions provider in a market with increasing creative influence....
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Sacramento Kings Scores Slam-dunk with New Identity
The Sacramento Kings emblem has been re-imagined to reflect the civic and franchise pride which has lasted an entire generation. The Sacramento Kings have unveiled...
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Johnny Rockets Delivers Rebrand with Overhaul
The Johnny Rockets revamp entails a new logo, take-out packaging, wardrobe redesign, interior upgrades, and music remixes. Global restaurant chain, Johnny Rockets, is pulling out...
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Coca-Cola Sweetens Hansen’s and Blue Sky Deal
Research indicates that the overall segment accounts for less than two percent of the brand’s total soft drink business in the United States The Coca-Cola...
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Coke’s Mello Yello Powers Up with NHRA Sponsorship
The beverage’s redesign is part of the brand’s sports marketing strategy surrounding drag racing and latest national marketing push Mello Yello, under The Coca-Cola Company,...
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Vivitar Drops Techy Vibe with Major Overhaul
Targeting millennials, the makeover entails a revamped website, new releases, tweaked taglines, fresh advertising efforts from line to line Global tech brand, Vivitar, through Sakar International,...