RB Archives | World Branding Forum

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The Miami Marlins step up to the plate with Lysol to strengthen ballpark disinfection protocols The Miami Marlins and RB, the makers of Lysol, have...

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Campaigns Featured News

British Airways announces partnership with the makers of Dettol, RB

Olivia Pearce

February 19, 2021

British Airways partners with RB, the makers of Dettol, as part of its ongoing commitment to help keep customers safe British Airways has announced it...

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Campaigns Featured News

Airbnb partners with RB, the makers of Lysol to protect hosts and guests

Olivia Pearce

February 1, 2021

Partnering with RB and Lysol allows Airbnb to build on its commitment to responsible travel and the well-being of the communities its hosts call home...

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Campaigns Featured News

Mucinex launches Spread Facts, Not Fear campaign

Olivia Pearce

April 6, 2020

Mucinex Spreads Facts not Fear through new public health information campaign In the midst of the Covid-19 pandemic and what has been described by the...

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Advertising Branding Industry

McCann Worldgroup Win Network of the Year at Cannes Lions 2019

Anisha Kapoor

June 24, 2019

Big wins for McCann Worldgroup: McCann Health China named Healthcare Agency of the Year, McCann New York recognised #2 agency in the world McCann Worldgroup...

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Advertising Industry News

Lions Health Partners with RB to Tackle Air Pollution

Joshua Hughes

April 27, 2016April 27, 2016

The Lions Health Innovation Hack will gather entrepreneurial minds to pioneer innovations that protect children from the effects of pollution. Lions Health has signed on...

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Featured Marketing News

Lysol Finds a Hero in Larter as Brand Ambassador

Thomas Ng

April 12, 2016April 12, 2016

The actress has signed on as spokesperson for Lysol Disinfectant Spray and will represent the brand in a nationwide campaign. Lysol, an RB brand, is...

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Advertising Campaigns Featured News Videos

Air Wick Refreshes Old Memories in New Homes

Joshua Hughes

November 10, 2015June 13, 2023

The brand has launched Give the Gift of Home to celebrate the role of scent and memories through its new Life Scents holiday collection Air Wick...

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Branding Campaigns Featured News Videos

RB UK Launches New Employer Branding Video

Olivia Pearce

November 3, 2014July 4, 2023

RB, global leader in consumer health and hygiene with brands such as Dettol, Nurofen, Durex and Finish, has launched a major employer branding campaign to...