Qantas Archives | World Branding Forum

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Australian airline Qantas is keeping up with the times, releasing new employee guidelines for uniform styling and grooming. Now, staff and cabin crew members will...

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Industry Marketing

BrandZ Top 40 Most Valuable Australian Brands Ranking Shows Banks Still Strong

Anisha Kapoor

June 29, 2018July 2, 2018

Globalisation and innovation gap highlights opportunities for growth in BrandZ report Australia’s first-ever BrandZ Top 40 Most Valuable Oz Brands ranking has seen finance brands...

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Branding Featured News

Qantas Rebrand and Dreamliner 787 Take Flight

Olivia Pearce

October 28, 2016October 28, 2016

Qantas has initiated a rebrand, a key component of which is the introduction of a new logo alongside the entry of the Dreamliner 787. Qantas...