PyeongChang 2018 Archives | World Branding Forum

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Procter and Gamble's Winter Games “Love Over Bias” Campaign Continues Commitment to Gender Equality As part of the Olympic Winter Games PyeongChang 2018, Procter and...

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Featured Marketing News

Peak Unveils 6 National Uniforms for PyeongChang 2018 Winter Olympics

Nathaniel Mark

February 8, 2018

Athletes to Feel Energy and Hope with PEAK Uniforms Chinese sportswear brand, PEAK, held a collection release conference on 31 January which unveiled the uniforms of...

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Samsung Unveils its Olympic Showcase Innovative Experience

Thomas Ng

February 7, 2018February 19, 2018

Olympic Showcase to Bring Excitement to Fans, Athletes and Officials at the Olympic Winter Games Samsung Electronics, worldwide Olympic partner in the Wireless Communications and...

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Branding Featured News

Bridgestone Counts Down to PyeongChang 2018 Winter Games

Nathaniel Mark

January 30, 2018

Worldwide Olympic Partner, Bridgestone, to support Olympic Winter Games with product supply, athlete partnerships, education programmes and more Bridgestone, a tyre and rubber company and...

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Samsung Launches Official App for PyeongChang 2018

Thomas Ng

January 24, 2018February 5, 2018

Samsung App to Power Connections and Bring Fans Closer to the Olympic Winter Games In celebration of the Olympic Winter Games PyeongChang 2018, Samsung Electronics, Worldwide Olympic...

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Campaigns Featured News

Milk-Bone Partners with Team USA in Dogs Inspire More Campaign

Olivia Pearce

January 8, 2018

Dogs Inspire More Campaign by Milk-Bone Celebrates Unsung Heroes Who Inspire Olympic Team USA Milk-Bone announced the official partnership kick-off with Team USA through its "Dogs...

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Featured Marketing News

ANTA Reveals China Olympic Team Award Ceremony Outfit

Anisha Kapoor

December 28, 2017December 28, 2017

ANTA Sports stands out from intense competition to become an official partner of COC again, demonstrating the strength of the company ANTA Sports Products announced that...

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Branding Featured News

Team USA Athletes Join Team Toyota Roster

Olivia Pearce

November 16, 2017November 17, 2017

U.S. Olympic and Paralympic Winter Hopefuls join the Toyota Team of Inspiring Athletes Toyota announced the addition of 19 Team USA athletes to its Team...

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Featured Marketing News

Procter and Gamble Launches Love Over Bias Olympic Games Film

Anisha Kapoor

November 3, 2017November 4, 2017

Procter and Gamble ‘Proud Sponsor of Moms’ campaign unveils short film on athletes overcoming bias ahead of the Olympic Winter Games PyeongChang 2018 Marking 100...

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Branding Featured Marketing News

United Airlines Announces Team USA for Winter Games 2018

Olivia Pearce

November 2, 2017November 2, 2017

United Airlines unveils its sponsored athletes and exclusive customer opportunity to attend the Olympic Winter Games PyeongChang 2018 With only 100 days remaining before the...

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Branding Featured News

Team Visa Roster for Olympic and Paralympic Winter Games Revealed

Olivia Pearce

September 20, 2017February 5, 2018

Roster features athletes from 17 countries, including Mikaela Shiffrin, Chloe Kim, Gus Kenworthy, Oksana Masters, Mark McMorris, Kamil Stoch and Lee, Sang Hwa Visa today...

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News Public Relations

Hill+Knowlton Wins 2018 Olympic and Paralympic Pitch

Anisha Kapoor

November 4, 2016November 4, 2016

Hill+Knowlton has secured an 18-month international communications remit for the PyeongChang 2018 Olympic and Paralympic Games. Public relations group, Hill+Knowlton, has been awarded an 18-month...