Procter & Gamble Archives | World Branding Forum

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The partnership will see the artiste launch the haircare giant’s new Pro-V advertising campaign, Strong is Beautiful, promoting endurance Pantene, via Procter & Gamble UK and...

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Pantene Debuts Dad-Dos with Strong is Beautiful

Joshua Hughes

February 4, 2016February 4, 2016

The push in rooted in research indicating that quality time spent with fathers helps raise daughters who are more self-reliant and confident Pantene is leveraging...

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Branding Campaigns Featured News

CoverGirl Jazzes Up with Zendaya’s Ambassadorship

Olivia Pearce

January 22, 2016January 22, 2016

In the summer, she will be the face of the brand’s cornerstone collection—its line of Clean products as well as a new mascara variant CoverGirl, under Procter...

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Old Spice Buffs Up Legend with New Collection

Thomas Ng

January 8, 2016January 8, 2016

The push is a personification of the brand’s new ‘Legendary Man’ character and promotes a line-up of three key creations Old Spice, under Procter &...

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Febreze Sprays Glee into the Season with Cheeky Push

Deborah Joy Peter

December 1, 2015December 1, 2015

The brand has launched a push featuring campaign ambassadors, Matthew Morrison and Jane Lynch from television’s Glee Procter & Gambled owned Febreze has launched a...

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Gillette Reshapes the Shave with Fusion ProShield

Joshua Hughes

November 17, 2015January 12, 2016

The new release is based on a study indicating most men take about 170 strokes during each shave with 120 of them being re-strokes over...

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Gillette Shaves Off with Bond Moments Push

Joshua Hughes

October 5, 2015

The campaign launches across multiple channels including TV, online, and in-store and is in partnership with the latest 007 film, Spectre In line with upcoming...

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Branding Campaigns Featured News

SK-II Launches #ChangeDestiny with Cate Blanchett

Olivia Pearce

October 2, 2015October 2, 2015

In line with its worldwide roll-out, SK-II's latest push debuts in the U.S. with the premiere of a New York pop-up studio and video featuring its...

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Selena Gomez Shines as Pantene’s Newest Ambassador; Strong Is Beautiful” Campaign will Debut August 2015

Joshua Hughes

June 16, 2015July 4, 2023

World-Wide Multi-Platinum-Selling Singer and Actress Named New Face of Iconic Hair Care Brand. Actress, recording artist and trendsetter Selena Gomez knows a thing or two...

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Effie Worldwide Announces 2015 Most Effective Global Marketers: Coca-Cola, Unilever, Procter & Gamble, Mondelēz & PepsiCo

Anisha Kapoor

April 8, 2015July 4, 2023

2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group for fourth consecutive year; BBDO Worldwide is most effective agency network in...