Procter & Gamble Archives | World Branding Forum

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The new campaign by Old Spice starring Axel Kiener and Von Miller spotlights the brand’s Hydro Body Wash and Steel Courage offerings. Old Spice has...

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Campaigns Featured News Public Relations

P&G and Always Commit to Change the World of Refugee Girls

Olivia Pearce

January 19, 2017

The Brands Join UNESCO and Save the Children to Educate and Develop Skills of Female Syrian Refugees Procter & Gamble and global feminine care brand,...

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Featured Marketing News

Tide Canada Partners with Nelly Furtado for Purclean

Deborah Joy Peter

November 18, 2016November 18, 2016

For the launch of its new eco-friendly detergent, Purclean, Tide has named Nelly Furtado an advocate for its campaign with WWF-Canada. Tide has teamed up...

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Branding Featured News

Bounty Makes Messes Fuss-Free with Kristin Cavallari

Olivia Pearce

October 18, 2016October 18, 2016

Paper towel brand, Bounty, has partnered with designer and New York Times bestselling author, Kristin Cavallari, to make cleaning fuss-free. Bounty, the paper towel brand under...

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Featured Marketing News Videos

Unstopables Gets Too Feisty to Quit with Tituss Burgess

Anisha Kapoor

October 7, 2016October 8, 2016

Currently airing on Facebook and YouTube with plans for a television debut soon, the latest Unstopables push stars actor, Tituss Burgess. Unstopables, the Downy collection...

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Branding Featured News

Procter & Gamble Signs On Laurie Hernandez

Deborah Joy Peter

August 18, 2016August 18, 2016

The Olympian has been named Crest and Orgullosa ambassador by Procter & Gamble, while her mother joins the Thank You Mom line-up. Revealing its latest...

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Advertising Featured News Videos

Clairol Brings Tracey Norman Back for Nice’n Easy

Joshua Hughes

August 16, 2016August 16, 2016

Norman is set to appear in the campaign’s print advertisement and her first Clairol television commercial launches in January next year. Clairol, under Procter &...

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Advertising Featured News Videos

Mr Clean Flexes Millennial Muscle with New Jingle

Joshua Hughes

July 4, 2016July 4, 2016

Mr Clean has upped its strum for a latest brand campaign featuring a series of Jingle spots for television created by Leo Burnett Canada. Procter...

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Branding Campaigns Featured News

Pantene Celebrates Summer and Curls with Jillian Hervey

Olivia Pearce

June 8, 2016June 8, 2016

Pantene, alongside the newly appointed ambassador, is set to launch a campaign aimed at fighting the frizz and strengthening curls. Pantene has called on Lion...

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Branding Featured News

Procter & Gamble Engages Flywheel Sports for Tide and Downy

Deborah Joy Peter

May 23, 2016May 23, 2016

Participants will gain insight on how the new release by Tide and Downy eliminates odours and helps prevent them from returning. To kick off the...

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Branding Featured News

Elizabeth Arden Acquires Christina Aguilera’s Fragrances

Olivia Pearce

May 12, 2016May 12, 2016

The aforementioned move supports the brand’s global expansion in Europe and presents an exciting new frontier for Elizabeth Arden. Luxury beauty juggernaut, Elizabeth Arden, has...