St. Ives Unveils First Mixing Bar in New York City
St. Ives has launched its first retail store in New York City. The mixing bar invites guests to choose from over 50 ingredient combinations. St....
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Gillette Venus Softens Her Shave with ComfortGlide
Gillette Venus has released its ComfortGlide razor for women, which features three scents namely Freesia, White Tea, and Vanilla Crème. Gillette Venus has launched ComfortGlide,...
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Old Spice Freshens Up with Don’t Smell Yourself Short
The new campaign by Old Spice starring Axel Kiener and Von Miller spotlights the brand’s Hydro Body Wash and Steel Courage offerings. Old Spice has...
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Gillette Goes Rogue with Creative Lucasfilm Alliance
Gillette has partnered with Lucasfilm for Rogue One: A Star Wars Story to launch a long-form commercial titled Every Story Has a Face. Gillette has...
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The Body Shop Expands Footprint into Chile
Having debuted in Mexico and Brazil in 1993 and 2014, Chile is the third Latin American market where The Body Shop is present. The Body...
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Dove Men+Care Hair Debuts Real Life Tested for Men
The Real Life Tested push promotes Dove's 2-in-1 shampoo and conditioner range engineered to deliver on a more resilient outcome. Understanding that even modern man faces challenges...
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SC Johnson Unveils Plans for Babyganics Takeover
The SC Johnson acquisition includes the handover of an extensive line of skin, bath, oral, and sun care products, among others offerings. SC Johnson has...
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Gillette Celebrates Fathers with Go Ask Dad
Gillette is using its latest integrated advertising initiative to encourage sons everywhere to do exactly as the campaign’s slogan suggests. Men’s grooming juggernaut, Gillette, is...
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Neutrogena Debuts #mimicmommy Movement with Kristen Bell
Titled The Talk, the spot is one component of the #mimicmommy conversation Neutrogena aims to spark with families around sun safety. Neutrogena has launched its 2016 Choose...
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Gillette Venus Swims Upstream with Swirl Ambassadors
The partnership supports Gillette Venus Swirl, while the campaign around it aims to showcase how the variant has moves like no other. Gillette Venus has...
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Biotherm Homme Bends It with David Beckham
The Biotherm Homme and David Beckham tie-up will see the launch of a men's grooming line and the athlete feature as global ambassador. Biotherm Homme, under the...
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Dove Breaks the Rules of Beauty for Women in India
The push by Dove entails a more inclusive slant aimed at changing women’s perception in relation to their views on aesthetics. Personal care group, Dove,...