Pedigree Archives | World Branding Forum

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Mars has committed to achieving water balance in five manufacturing sites identified to be facing the greatest water stress challenges by 2025 Mars, Incorporated is...

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Campaigns Featured News

Mars Petcare and the Pedigree Foundation partners with Kyle Busch

Olivia Pearce

June 16, 2021

Mars Petcare raise awareness for pet adoption and support their ambition of ending pet homelessness Mars Petcare, the Pedigree brand and Pedigree Foundation are teaming...

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Industry News

Havas Creative North America appoints Claire Telling as CPO

Anisha Kapoor

October 2, 2020

Grace Blue North America CEO steps into a new role at Havas Creative North America to drive meaningful candidate-centric recruiting with a strategic focus on...

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Campaigns Featured News Technology

Pedigree launches virtual pet adoption with “Dogs On Zoom” campaign

Olivia Pearce

May 15, 2020May 20, 2020

Pedigree brand's "Dogs on Zoom" campaign promotes pet adoption whilst ensuring the safety of shelter workers and prospective pet parents Winner of the 2019 World...

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Branding Featured Industry

USA Pet and Animal Brands Victorious At 2019 World Branding Awards

Anisha Kapoor

July 5, 2019

World Branding Awards sees 114 brands from 38 countries participate in prestigious ceremony The Animalis edition of the World Branding Awards saw 114 brands from...

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Branding Design Featured News

Pedigree Introduces SelfieStix for Perfect Pup Selfies

Olivia Pearce

June 26, 2019June 26, 2019

Pedigree Dentastix helps parents get closer to their pups to record the most beautiful moments of life together Pet parents love taking photos with their...

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Branding Featured News

Pedigree Foundation to Host a Special Evening with LeAnn Rimes

Olivia Pearce

July 3, 2018

Pedigree Foundation celebrates 10-year anniversary to honour a decade of giving back to shelters and rescues The Pedigree Foundation will commemorate its 10-Year Anniversary with...

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Advertising Campaigns Industry

Gunn 100 Reveals Top Ranking Agencies, Brands and Campaigns of 2017

Anisha Kapoor

February 12, 2018February 12, 2018

Ad campaign 'Meet Graham', AlmapBBDO, BBDO Worldwide, Omnicom Group, Nike, Volkswagen Group and USA Top Gunn 100 Rankings Gunn Report, the global index of creative...

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Branding Campaigns Featured News Videos

Pedigree Offers Food for Thought with Feed the Good

Deborah Joy Peter

June 27, 2017June 27, 2017

Pedigree has introduced the latest installment to its Feed the Good campaign, led by a spot depicting the story of General Howe’s Dog. In conjunction...

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Branding Campaigns Featured Marketing News Videos

Pedigree Aims To “Feed The Good” In Dogs Around The World Through New Campaign

Anisha Kapoor

May 1, 2015July 4, 2023

New Global Campaign from BBDO Highlights the Role Dogs Play in Making the World a Better Place We live in incredibly complex times. Twenty-four hours...