Apple Paints iPhone 7 and 7 Plus Red to Combat AIDS
Customers can now get the Apple iPhone 7 and 7 Plus in a red finish and contribute to the Global Fund to fight AIDS with every...
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Krispy Kreme Rolls into Nigeria with 20-Shop Deal
Krispy Kreme has signed a development agreement with Quality Foods Africa to launch 20 stores in Nigeria over a five-year period. Krispy Kreme has signed...
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Dodge Partners with The Fate of the Furious Franchise
Dodge has secured a promotional partnership with Universal Pictures for The Fate of the Furious, which premieres in theatres on 14 April. Dodge, a partner...
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Huawei Dials into Canada with the P10 and P10 Plus
Huawei is launching its P10 smartphone range in Canada through nationwide partnerships with Rogers, Fido, Bell, and Videotron. Huawei is introducing the new P10 smartphone line...
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Acura Signs on as Columbus Crew SC Jersey Sponsor
Acura has inked an exclusive deal with Crew SC, a partnership naming the car brand the club’s official jersey sponsor and automotive partner. Acura has...
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Dentsu Runs Sonic Sweetener to Tackle Sugar Woes
Dentsu Beijing has created Sonic Sweetener in collaboration with the University of Oxford to address China’s over-consumption of sugar. To help people reduce their sugar...
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Sony Music Dips into VR with The Chainsmokers
Sony is collaborating with The Chainsmokers and emerging artistes as well as using virtual reality to bring its latest brand campaign to life. Sony has...
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NBA Gatorade League Unveils Rebrand with New Name
The NBA Development League has inked a deal with Gatorade. The move has resulted in a name change and other marketing initiatives. Beginning with the...
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Taco Bell Warms Up to Winter with Hayley Elsaesser
Taco Bell Canada has secured a partnership with Toronto designer, Hayley Elsaesser, for the design of its TaCoat winter offering. Taco Bell Canada has partnered...
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Pepsi Sparks Global Passion Moments with Football Push
To support its UEFA Champions League partnership, Pepsi has launched a global football campaign set to run in nearly 75 countries. Currently in the second...
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Gillette Ventures into Gaming via ESL Partnership
Gillette has inked a deal with ESL to sponsor the Intel Extreme Masters championship and collaborate with eSports athlete, Enrique Cedeño. Gillette has inked a deal...
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Ogilvy Partners with Singapore Economic Development Board
The Three-Year Strategic Partnership Aims to Enhance Modern Marketing Services Ogilvy & Mather and the Singapore Economic Development Board today signed a three-year strategic initiative...