Partnerships Archives | World Branding Forum

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The brand has pledged support to photographer Jonathan Irish and The Greatest American Road Trip, a year-long photographic expedition Fujifilm North America has inked a deal,...

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Branding Featured News Technology

China UnionPay Welcomes Apple Pay’s Oriental Debut

Olivia Pearce

December 29, 2015December 29, 2015

The partnership allows users to add their bank cards via the app on the iPhone, Apple Watch, and iPad to simplify everyday shopping Apple and China...

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Branding Featured News Technology

Gym Aesthetics Works Out Deal with Gymwatch

Joshua Hughes

December 29, 2015December 29, 2015

The tie-up will see both brands co-market and sell sporting-themed apparel, trackers, apps, and online training programmes Fashion designer, Gym Aesthetics has forged a partnership...

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Branding Featured News

Planet Fitness Renews The Biggest Loser Partnership

Deborah Joy Peter

December 28, 2015December 28, 2015

Premiering on 4 January 206, the new season welcomes Bob Harper as host and kicks off at the brand’s recently refurbished facility Planet Fitness has...

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Advertising Featured News Videos

NRFC Kicks Fatherhood into Gear with Kung Fu Panda 3

Joshua Hughes

December 23, 2015December 23, 2015

A tie-up involving the Ad council and DreamWorks Animation, NRFC’s latest series of public service advertisements feature footage from Kung Fu Panda 3 The Ad Council...

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Branding Design Featured News

Tommy Hilfiger Prepares for Fall with Gigi Hadid

Olivia Pearce

December 17, 2015December 17, 2015

The model has been named brand ambassador for the marque’s womenswear, a deal set to see the first roll-out during autumn of 2016 PVH-owned apparel heavyweight, Tommy...

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Advertising Industry News Technology

Millward Brown and ComScore Forge Global Partnership

Deborah Joy Peter

December 17, 2015December 17, 2015

The combined offer will help brands boost digital ROI by connecting validated audiences with impact on brand and consumer behaviour Millward Brown and comScore have...

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Branding Featured News Technology

Etihad Airways Lands Cognizant Digital Deal

Thomas Ng

December 14, 2015December 14, 2015

The three-year partnership will help the airline define digital strategy and reimagine the guest experience across the group National United Arab Emirates aviation giant, Etihad...

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Advertising Industry News

WPP Secures STW Merger for Australia and New Zealand

Joshua Hughes

December 14, 2015December 14, 2015

The move will increase the global advertising network’s shareholding from 23.6 percent to 61.5 percent, with STW due for a name change WPP has prepared...

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Branding Campaigns Featured News Videos

Stars Wars’ UK Return Launches Britain’s Great Campaign

Olivia Pearce

December 10, 2015December 10, 2015

The UK government has partnered with Disney and Lucasfilm for the new Star Wars film to celebrate British inspiration, creativity, and innovation In conjunction with...

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Branding Featured News

Ellen’s Design Challenge Makes Comeback on HGTV

Joshua Hughes

December 10, 2015December 10, 2015

Premiering on 18 January 2015, the new and second season will see 10 competitors sketch, design, and innovate to avoid elimination Entertainment pioneer, Ellen DeGeneres...

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Advertising Featured News Technology Videos

Gillette Puts Game Face on with Fresh Strategy

Thomas Ng

December 10, 2015December 10, 2015

Gillette and Gameloft have partnered over a new offering to launch a mini-game themed advertising format targeting mobile users in Asia Gillette and Gameloft Advertising...