Pantene Archives | World Branding Forum

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Allyson Felix defines her legacy ahead of Tokyo 2020 with Pantene’s “What’s Your Legacy” Campaign With the long-awaited Olympic Games Tokyo 2020 ahead, Pantene is...

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Campaigns Featured News

P&G announces new commitments with its ‘Lead With Love’ campaign

Eliza Jane

December 18, 2020

Unveiled through a powerful new creative film, “Emotions,” P&G invites everyone to make 2021 the year we all come together to do more and do...

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Campaigns Featured News

Pantene launches its “Family is #BeautifulLGBTQ” series

Olivia Pearce

November 17, 2020

Launching during National Adoption Month and created in partnership with Family Equality, Pantene’s new series tells the stories of real LGBTQ-adoptive families and the hair...

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Campaigns Featured News

P&G Canada announces participation in Covid-19 relief efforts

Olivia Pearce

April 22, 2020

P&G Canada will contribute funds and essential products to health care workers and Canadians in need Multinational consumer goods corporation, P&G Canada and its brands have...

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Advertising Featured Marketing News

Pantene launches Power of Grey campaign

Joshua Hughes

July 29, 2019July 29, 2019

Pantene, owned by Procter & Gamble (P&G) have launched a new campaign, Power of Grey, to encourage people to embrace grey hair. The new campaign...

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Campaigns Featured News

Pantene Launches New Revival LGBTQ Campaign

Olivia Pearce

June 20, 2019June 20, 2019

Pantene’s new campaign is a revival of the brand’s iconic 1986 “Don’t Hate Me Because I’m Beautiful” advertisement As a brand once known for a...

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Featured Marketing News

Procter & Gamble Joins Loop to Reduce Waste

Anisha Kapoor

January 25, 2019February 9, 2019

Procter & Gamble has partnered with Loop to reduce disposable waste, with eleven key brands under its banner involved with the initiative. Procter & Gamble...

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Pantene Washes Off the Stink of Bad Hair Days

Thomas Ng

October 11, 2018September 18, 2019

Pantene has initiated 14-Day Challenge on social media—a digital initiative welcoming the change from #BadHairDay to #GreatHairDay. Pantene has rolled out 14-Day Challenge, a social media...

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Campaigns Industry

WARC Awards 2018 Announces Effective Use of Brand Purpose Winners

Anisha Kapoor

May 30, 2018

AMV BBDO wins Grand Prix WARC Award for Libresse/Bodyform campaign #bloodnormal A campaign by AMV BBDO for Libresse/Bodyform has won the Grand Prix in the...

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Campaigns Featured News

Pantene Teams Up with Priyanka Chopra in Go Gentle Campaign

Olivia Pearce

April 19, 2018

Partnership between Pantene and Priyanka Chopra Aims to Inspire Women to Use Their Inner Strength to #GoGentle Pantene, a hair-care brand from Procter & Gamble,...

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Advertising Featured News Videos

Pantene Unveils Gold Series Spot Starring Jillian Hervey

Deborah Joy Peter

March 23, 2017March 23, 2017

Pantene has released a new advertisement starring ambassador, Jillian Hervey, to spotlight its Gold Series range for African American hair. For the next chapter of...

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Branding Campaigns Featured News

Pantene Names Priyanka Chopra Global Ambassador

Olivia Pearce

December 22, 2016December 22, 2016

Pantene has appointed Priyanka Chopra as its newest global brand ambassador, a role which begins with a Pro-V campaign in December. Pantene has added Priyanka Chopra...