Packaging Archives | World Branding Forum

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DDW and Meyer Corporation collaborate to create the brand identity and package design for Ayesha Curry's debut cookware line DDW, a San Francisco based design firm, was tasked...

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Design Featured News

Bud Light Shakes Up the Shelves with NFL Packaging

Thomas Ng

August 18, 2017August 23, 2017

Bud Light has introduced NFL-themed cans and aluminium bottles and launches a television campaign that airs the first spot on 7 September. Staying true to...

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Branding Featured News

Don Julio Raises the Bar on 1942 Tequila Classic

Olivia Pearce

December 13, 2016December 13, 2016

In conjunction with the holiday season, Don Julio has added to its portfolio with the introduction of a new look 1942 tequila bottle. Don Julio...

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Branding Featured News

Coca-Cola Sports New ‘One Brand’ Look and Feel

Olivia Pearce

April 19, 2016April 19, 2016

Using a single visual identity featuring its signature red as a unifying colour, the Red Disc will now appear across all Coca-Cola products. Extending...

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Featured Industry News

Museum of Brands Relocates to New London Home

Olivia Pearce

April 7, 2016June 16, 2016

The Museum is a charity dedicated to educating and entertaining the public on how branding and packaging permeates our lives. The Museum of Brands, Packaging...

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Branding Featured Marketing News

Stoli Raises Glass to Brand’s New Look and Feel

Thomas Ng

October 19, 2015October 19, 2015

The revamped visual identity features new elements that contemporise the brand for the millennial audience For the first time in its 80-year history, Stoli has...

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Branding Featured News

Buchanan’s Lifts Spirits with Transformed Visual Identity

Joshua Hughes

October 13, 2015October 13, 2015

The global Scotch whisky brand’s new packaging has been applied to three of its blends with the redesign of the fourth set to roll out...

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Design News

Popcorn Sutton Introduces New Bottle and Identity

Olivia Pearce

August 18, 2015

Popcorn Sutton Distilling has released a new name and bottle for its leading Popcorn Sutton brand, which was distilled legally for the first time beginning...

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Campaigns Featured News Videos

VIDEO: Coca-Cola Drops Logo in Ramadan Campaign for the Middle East

Olivia Pearce

July 10, 2015

Labeless Cans Aims To Tackle Prejudice During Ramadan Coca-Cola Middle East is promoting a world without labels during the holy month of Ramadan by abandoning...

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Branding Design Marketing News

Brand Refresh Amplifies Snapple’s Playfulness and Simple Goodness

Olivia Pearce

June 10, 2015July 4, 2023

Vibrant new packaging graphics coincide with Snapple's efforts to boost share across the US and globally. With new graphics that amplify the playfulness, wit and...