out-of-home Archives | World Branding Forum

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VIOOH platform by JCDecaux will accelerate growth of Out-of-Home advertising and will be led by Jean-Christophe Conti JCDecaux, an outdoor advertising company, announced the launch...

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Coca-Cola Elevates Rio Games with #ThatsGold

Olivia Pearce

July 14, 2016July 14, 2016

#ThatsGold heads to North America and beyond to celebrate the Rio Games through a global television, print and out-of-home campaign. For the 88th year of...

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Advertising Campaigns Featured News

China Eastern Flies First Class with Major UK Push

Joshua Hughes

November 26, 2015November 26, 2015

The initiative aims to showcase the airline’s daily direct flights from Heathrow to Shanghai as well as its business class offering Oriental airline company, China...

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Branding Campaigns Featured News Videos

Virgin Elevates Flyer Experience with Street View

Olivia Pearce

November 12, 2015June 13, 2023

The airline has launched an interactive brand campaign encouraging travellers to test drive their flight on the ground before take-off Virgin America has just launched an...

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Advertising Branding Campaigns Featured News

Skyy Vodka Raises the Bar with Cranberry Infusion

Deborah Joy Peter

November 2, 2015November 2, 2015

The latest addition to its Skyy Infusions line-up, the new release will be prominently featured in an upcoming campaign themed, ‘Let’s Holidayy’ American alcohol brand, Skyy...

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Advertising Branding Campaigns Featured News Social Media Videos

Columbia Scales to Towering Heights with New Global Push

Olivia Pearce

October 8, 2015October 8, 2015

The ‘Tested Tough’ campaign kicks off in 63 markets across Europe, North America, and South America and is set to feature executions via broadcast, print,...

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Advertising Featured News

Outfront Media Beefs Up Premium Outdoor Solutions with Prime

Joshua Hughes

September 11, 2015

Outfront Prime offers top market clients elevated outdoor visibility and heightened brand exposure amongst high-end consumers in approximately 250 high-traffic U.S. locations American out-of-home media company,...