Online Archives | World Branding Forum

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Terminix is putting a cheeky twist on Cupid’s holiday by offering clients a chance to win a chocolate-covered cricket crunch bar for loved ones. Provider...

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Campaigns Featured News Videos

Wayfair Lands Barbara Schöneberger in Germany

Deborah Joy Peter

February 4, 2019February 4, 2019

Wayfair has struck an ambassador partnership with German presenter and singer, Barbara Schöneberger, for its latest television campaign. Wayfair has landed German presenter and singer,...

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Pizza Hut Rewards Families for Big Game Babies

Thomas Ng

January 29, 2019February 12, 2019

In line with its Overdeliver campaign, Pizza Hut will celebrate families having their first baby during the Big Game with a social media push. Pizza...

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Featured Marketing News

Eligasht Names Sam Derakhshani Ambassador

Deborah Joy Peter

January 2, 2019January 4, 2019

Iranian tourism company, Eligasht, has appointed Sam Derakhshani as its brand ambassador. The artist will back the latest marketing efforts. Tourism services provider, Eligasht, has...

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Design Featured News

Monotype Rewrites Style Rules with Fresh Cast

Thomas Ng

December 24, 2018December 24, 2018

New additions to the Monotype library span a versatile script, bold sans serif, textured calligraphic design, and font inspired by classic cinema. Monotype has added to its...

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Branding Featured News

British Airways Elevates Leisure with Croatia

Olivia Pearce

December 21, 2018December 21, 2018

British Airways has introduced a new holiday route. Travellers will be able to fly to the Croatian city of Split from London City Airport in...

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Branding Featured News

Caribou Coffee Catches the Adam Thielen Dream

Olivia Pearce

December 10, 2018December 10, 2018

Caribou Coffee and Adam Thielen of the Minnesota Vikings have partnered over a pair of custom cleats and to help community kids. Caribou Coffee and...

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Advertising Featured News

Payless Does More with Holiday Pop-Ups

Joshua Hughes

November 21, 2018November 21, 2018

Fashion and footwear retailer, Payless, is jazzing up holiday shopping with a series of pop-up retail stores, the latest of which is in New York....

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Branding Featured News Videos

Secret Exposes Wage Gap Women Sweat Over

Olivia Pearce

November 20, 2018November 20, 2018

Secret has created a campaign which features a cast of advocates that addresses the $513 billion in lost wages affecting women every year. Deodorant brand, Secret, has...

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Branding Featured News

Tide Reshapes E-commerce Wave with Eco-Box

Olivia Pearce

November 12, 2018November 12, 2018

Tide, the first Procter & Gamble brand to debut such an offering, has created Eco-Box to simplify e-commerce and reduce shipping footprint. Tide has re-imagined...

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Campaigns Featured News

Baylis & Harding Bubble Wraps Walgreens Deal

Deborah Joy Peter

November 7, 2018November 7, 2018

British bath and body giant, Baylis & Harding, is growing its American footprint through Walgreens. The deal spans in-store and online retail. UK body care...

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Branding Featured News

Kellogg’s Gets to Baking with Padma Lakshmi

Olivia Pearce

October 22, 2018October 22, 2018

Kellogg's has partnered with Padma Lakshmi, who will host a baking challenge to find a new ‘must-make’ cereal-themed holiday dessert. Kellogg’s has teamed up with...