Olympic Archives | World Branding Forum

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Paris is undeniably the world's sporting epicentre this summer, with Olympic events across the city. Amidst this global spectacle, Japanese sports giant Asics has made...

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Branding Design Featured General News

Evolving the look of the olympic brand

Joshua Hughes

September 30, 2022

The new identity has been created to bolster the Olympic brand’s core values, while enhancing consistency, recognition and impact across all IOC platforms, communications and...

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Campaigns Featured News

Toyota “Start Your Impossible” Campaign Reflects Olympic Spirit

Olivia Pearce

February 12, 2018February 12, 2018

Commercials from Toyota Global Campaign Airing During Olympic and Paralympic Winter Games PyeongChang 2018 Created in honour of Toyota's shift to a mobility company and...

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Featured Marketing News

Procter and Gamble Launches Love Over Bias Olympic Games Film

Anisha Kapoor

November 3, 2017November 4, 2017

Procter and Gamble ‘Proud Sponsor of Moms’ campaign unveils short film on athletes overcoming bias ahead of the Olympic Winter Games PyeongChang 2018 Marking 100...

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Campaigns Featured Marketing News

Milklife Campaign Announces Team Milk Olympic Roster

Anisha Kapoor

October 26, 2017October 27, 2017

Milk Life supports more than 30 U.S. Olympic and Paralympic medalists, legends and hopefuls across the country as part of Team Milk Today, the Milk...

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Branding Featured News

Team Visa Roster for Olympic and Paralympic Winter Games Revealed

Olivia Pearce

September 20, 2017February 5, 2018

Roster features athletes from 17 countries, including Mikaela Shiffrin, Chloe Kim, Gus Kenworthy, Oksana Masters, Mark McMorris, Kamil Stoch and Lee, Sang Hwa Visa today...