Music Archives | World Branding Forum

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Guess introduces its latest athletic line to the American public via a music video featuring Ariana Grande’s new hit, Side to Side. Guess has partnered with...

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Branding Featured News

American Family Insurance Inks John Legend Deal

Olivia Pearce

August 18, 2016August 18, 2016

American Family Insurance has appointed multi-award winning artiste and musician, John Legend, to its brand ambassador line-up. American Family Insurance has named John Legend the...

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Branding Campaigns Featured News Videos

Rémy Martin Moves to the Beat of Jackie Cruz

Olivia Pearce

August 17, 2016August 17, 2016

The music-inspired partnership is an extension of the One Life/Live campaign by Rémy Martin which celebrates people and their talents. Rémy Martin has launched the...

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Advertising Featured News

American Icons Drops New Beat for Macy’s Campaign

Joshua Hughes

May 4, 2016May 4, 2016

The new American Icons installation will feature designers, talent, a digital festival on YouTube, experiential in-store events, and more. Macy’s has launched its American Icons...

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Advertising Featured Industry News

Lions Entertainment at Cannes Lions to Boost Music Industry

Joshua Hughes

April 25, 2016April 25, 2016

June 2016 will see a host of music moguls, artists, and labels take part in line with the newly launched Lions Entertainment in Cannes. The Cannes...

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Branding Campaigns Featured News Videos

Calvin Klein Dresses Justin Bieber as Apparel Partner

Olivia Pearce

March 10, 2016March 10, 2016

Featuring Bieber as well as artistes like Kendrick Lamar, Destiny Frasqueri and more, the effort deepens the brand’s music connection Calvin Klein has signed on...

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Advertising Campaigns Featured News Videos

Stella Artois Breaks Ground with Legend’s Under the Stars

Joshua Hughes

November 30, 2015November 30, 2015

The duet pays homage to the brand’s name Stella which directly translates to ‘star’ in Latin whilst uniting a figurative one with the literal kind Stella Artois...

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Eminem Puts Game Face On with Shady Wars

Thomas Ng

November 18, 2015November 18, 2015

According to Gamezbo, Shady Wars by Shady Records unites music, image, and character in a manner that fits the rapper's brand Eminem and Shady Records have partnered with...

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Branding Industry News

Cannes Lions Debuts Lions Entertainment for 2016

Anisha Kapoor

November 5, 2015November 5, 2015

The Festival will leverage the new platform to award Entertainment Lions and Entertainment Lions for Music Cannes Lions has introduced Lions Entertainment, a new stream...

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Branding Featured News

Hilton Inspires Fun with Music and London Hotel Launch

Olivia Pearce

October 1, 2015October 1, 2015

The upcoming opening of Hilton London Bankside where the brand’s latest concert series kicks-off, aims to bring back the fun to a city teeming with...

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Campaigns Featured News

Stuart Weitzman Launches Gisele Bündchen Television Commercial

Anisha Kapoor

August 28, 2015

NEW YORK - Stuart Weitzman proudly launches its first television commercial starring the face of the brand, Gisele Bündchen, during this year’s MTV Video Music Awards on...

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Branding Featured News

Rihanna is New Contributing Creative Director and Punk & Poet Ambassador for Stance

Olivia Pearce

July 16, 2015

Stance Releases Two Limited Edition Styles by Rihanna to Launch the Ongoing Partnership with the Brand Rihanna has joined Stance as a contributing Creative Director...