Mindshare Archives | World Branding Forum

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Kinder Joy's new television commercial, "Doorway to Memories", showcases how special moments create powerful family memories Kinder Joy, a global confectionery brand and uniquely surprising...

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Campaigns Featured News

Persil announces its plan to evolve its ‘Dirt is Good’ campaign

Eliza Jane

September 9, 2020September 9, 2020

Persil is looking to source 100% of the carbon in its cleaning and laundry product formulations from renewable or recycled sources by 2030 Unilever’s vice-president...

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Campaigns Featured News

Lifebuoy returns to the UK&I with its latest Bish Bash Bosh campaign

Eliza Jane

August 11, 2020

Lifebuoy raises awareness of the importance of hand hygiene through its above-the-line and in-store activations, as well as supporting behavioural changes across the UK&I with...

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Advertising Design Featured News

Fiber One Shows Off its “Work Done” in Star-Studded Music Video

Joshua Hughes

August 8, 2019August 8, 2019

Fiber One debuts brand’s makeover with Melissa Gorga, Porsha Williams, Sonja Morgan, Dorinda Medley and Tamra Judge Fiber One Brownies had some work done and...

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Industry Marketing

Unilever and WPP Launch Unique In-House Collaboration in Singapore

Anisha Kapoor

May 24, 2018

WPP Team Unilever will provide a new, agile model to meet Unilever’s evolving marketing needs and the challenges of technological change Unilever and WPP have...

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Industry Marketing

BP Appoints WPP as Its Preferred Global Partner

Anisha Kapoor

May 10, 2018May 10, 2018

Team Energy Created Specifically for BP Launches with Fully Integrated, Next-Generation Marketing Services Model BP has selected WPP as its preferred partner to provide marketing...

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Advertising Featured News

American Express Unveils New Global Brand Platform Campaign

Joshua Hughes

April 10, 2018

Supporting People as Life and Business Become Increasingly Interconnected at the Heart of American Express Campaign American Express has unveiled a new global brand platform...

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Advertising Industry

Irwin Gotlieb Transitions to Senior Advisor to WPP from Chairman Role

Anisha Kapoor

April 6, 2018May 8, 2018

Gotlieb Steps Down as GroupM Global Chairman and Takes On Strategic Advisor Role for WPP GroupM, the media investment group of WPP, today announced that...

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Advertising Featured News

Mindshare and POSSIBLE Enter into Partnership

Joshua Hughes

June 28, 2017June 29, 2017

Mindshare and POSSIBLE have partnered to create a platform that helps brands leverage their investments across the Amazon sphere. Mindshare and POSSIBLE are launching a...

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Advertising Industry Public Relations

Dulsco pitch won by WPP Consortium led by JWT

Anisha Kapoor

May 12, 2017

Eight WPP Companies Appointed for a Complete Brand Revamp The 80 year old Dubai based and founded company with over 12,000 employees that operates across...

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Featured Marketing News

Holiday Inn Brand Returns To Television With New “Smiles Ahead” Campaign

Joshua Hughes

April 4, 2017

Multimillion Dollar Advertising Campaign Brings to Life the Joy of Travel for All Holiday Inn, an InterContinental Hotels Group (IHG) hotel, today introduces its newest...

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Featured Industry News

Mindshare Strengthens Los Angeles Biz with Twin Hires

Anisha Kapoor

October 19, 2016October 19, 2016

Mindshare North America has picked Eric Geiger as LA’s Executive Director while Scott Wensman will lead key accounts as MD. Mindshare has appointed Eric Geiger (pictured)...