Michael Jordan Archives | World Branding Forum

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The championship sneakers of the NBA star establish a new global auction record for game-worn sneakers. A collection of Air Jordan sneakers worn by Michael...

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Toyota announces its partnership with 23XI Racing

Joshua Hughes

October 30, 2020

The partnership is supported by Toyota's Racing Development who will build the team's engines and provide technology, data and technical assistance Toyota is pleased to...

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Campaigns Featured News

Gatorade unveils “Goat Camp” where athletes go to become great

Olivia Pearce

February 25, 2020

Gatorade releases 2020 international campaign with new campaign featuring Leo Messi, Serena Williams, Usain Bolt and Michael Jordan Gatorade is committed to boost elite athletes...

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Hanes Offers Fans a Chance to Chill with Michael Jordan

Thomas Ng

September 12, 2017

Hanes creates social media campaign to give fans a once-in-a-lifetime opportunity to kick it with NBA legend Hanes, the US apparel brand, has launched a...