Mercedes-Benz Archives | World Branding Forum

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Luxury automotive company Mercedes-Benz is building its first residential tower in Dubai. The groundbreaking project, dubbed Mercedes-Benz Places, is the company's first real-estate branded project...

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Top 15 Famous Brand Logos and Their Stories

Maheen Fatima

September 1, 2023

It is an undeniable fact that every brand logo depicts a hidden story untold to many of us. Even the most plain one can reveal...

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Campaigns Featured News

Mercedes-Benz reflects on its five-year “She’s Mercedes” initiative

Olivia Pearce

December 1, 2020

Mercedes-Benz creates new opportunities for the She's Mercedes community to find inspiration even in times of increased digital encounters Whether a renowned financial entrepreneur, race...

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DJI and Mercedes-Benz EQ Formula E Team have lift-off

Thomas Ng

October 26, 2020October 26, 2020

DJI will supply the Mercedes-Benz EQ Formula E Team with latest aerial imagery and creative camera technology to bring racing fans closer to the action...

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Campaigns Featured News

Mercedes-Benz demonstrates the responsible side of luxury fashion

Eliza Jane

August 27, 2020

Mercedes-Benz partners Danish supermodel Helena Christensen to raise awareness around the importance of wearing mouth-nose-masks to contain the COVID-19 pandemic At Copenhagen Fashion Week SS21,...

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Branding Featured News Technology

BMW and Mercedes-Benz put development cooperation on hold

Thomas Ng

June 22, 2020June 22, 2020

BMW and Mercedes-Benz will continue to pursue their own development path The BMW Group and Mercedes-Benz AG are putting their cooperation on the development of...

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Mercedes-Benz launches its first ” Let’s talk Mercedes” podcast

Thomas Ng

June 1, 2020

The new podcast offers background stories from the world of Mercedes-Benz Luxury car brand and winner of the World Branding Awards, Mercedes-Benz has launched its "Let's...

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Industry News

Publicis Groupe promotes Justin Billingsley as Global CMO

Anisha Kapoor

April 27, 2020

Public relations agencies company, Publicis Groupe has announced that Justin Billingsley is stepping up to the new role of Global Chief Marketing Officer (CMO). In this...

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Campaigns Featured News

Mercedes-Benz USA and Mattel tackle gender stereotypes in No Limits campaign

Nathaniel Mark

November 12, 2019

Mercedes-Benz and Mattel empower next generation of female leaders through STEM-focused initiative “That’s for boys, not for girls” – a social stigma Mercedes-Benz USA (MBUSA)...

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Featured Marketing News

Mercedes-Benz Signs MOU for New Egypt Car Assembly

Nathaniel Mark

July 9, 2019

Mercedes-Benz Cars plans to assemble passenger cars in Egypt in cooperation with local partner Mercedes-Benz Cars and the Egyptian government have signed a Memorandum of...

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Industry Marketing Technology

Accenture Launches “Marketing Disrupted” Podcast Series

Anisha Kapoor

June 18, 2019

Seven-episode series is hosted by Accenture’s Brent Chaters and technology reporter Amber Mac Accenture has launched Marketing Disrupted, a seven-episode podcast series focusing on key...

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Mercedes-Benz Steers A-Class with Bucket List

Joshua Hughes

October 16, 2018October 17, 2018

For its upcoming A-Class debut, Mercedes-Benz has launched Bucket List, a platform celebrating automotive technology and human dreams. With the launch of the new A-Class...