Media Archives | World Branding Forum

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Culligan has named Fallon its agency of record. The firm's first project for the brand launches in early 2018 across TV, print, and digital. Water...

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Marketing News

Havas Edge Names Nicole Cordero Hispanic Media Lead

Anisha Kapoor

March 9, 2017March 9, 2017

Havas Edge has appointed Nicole Cordero to the role of Vice President US Hispanic Media. She joins the firm from Mercury Media. Performance marketing agency,...

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News Public Relations Social Media

MWWPR Boosts Digital with Appointment of Parker Ray

Thomas Ng

March 7, 2017March 7, 2017

MWWPR has appointed Parker Ray its Chief Digital Strategist and Executive Vice President. He will lead the agency's digital practice. MWWPR has named Parker Ray...

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Featured Industry News

Ogilvy USA Begins the Brand’s Global Transformation

Anisha Kapoor

February 20, 2017February 20, 2017

Going live in April, Ogilvy USA will set the stage for how the shift to a single brand takes shape across the advertising enterprise globally....

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Branding Industry News Videos

Warc Announces “Best Use of Data” Winners

Anisha Kapoor

January 31, 2017

Brooke Bond Red Label India, Destination Canada and Philips China win Golds Warc’s Media Awards jury – a 10-person international panel – have granted three...

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Helly Hansen Debuts Digital-First Campaign with Alive

Thomas Ng

December 23, 2016December 23, 2016

Helly Hansen has launched a campaign to promote its ‘alive’ message for markets including the UK, US, Canada, Sweden, and Norway. Helly Hansen has launched...

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Industry News

Nielsen Enters Agreement to Acquire Gracenote

Joshua Hughes

December 21, 2016December 21, 2016

Leader in audience measurement, Nielsen, has acquired the industry's premier provider of media and entertainment metadata, Gracenote. Nielsen has inked a Tribune Media Company deal...

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Featured Industry News

Mindshare Strengthens Los Angeles Biz with Twin Hires

Anisha Kapoor

October 19, 2016October 19, 2016

Mindshare North America has picked Eric Geiger as LA’s Executive Director while Scott Wensman will lead key accounts as MD. Mindshare has appointed Eric Geiger (pictured)...

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News Public Relations

Ruder Finn Hires Mary Coyle for Media Strategy

Deborah Joy Peter

August 31, 2016August 31, 2016

At Ruder Finn, she will be responsible for heading media strategies around national publicity for the brand’s portfolio of clients. Global communications network, Ruder Finn,...

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Ogilvy PR Appoints Global Communications Leader

Anisha Kapoor

August 24, 2016August 24, 2016

Jennifer Risi will global strategic media relations and assumes leadership of all communications for the Ogilvy PR brand globally. Ogilvy PR has promoted Jennifer Risi (pictured)...

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Featured Industry News

Michelin Debuts Car Connections with AOL and MEC

Joshua Hughes

July 25, 2016July 25, 2016

Partnering with AOL and MEC, Michelin launches Car Connections in France, Germany, the United Kingdom, and United States. AOL and MEC have introduced a new...

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Branding Campaigns Featured News

UGG Introduces Fresh Twist to Original Classic Boot

Olivia Pearce

July 21, 2016July 21, 2016

The UGG release features a media campaign set for the fall with the brand’s first global women’s ambassador, Rosie Huntington-Whiteley. UGG has unveiled a re-imagined...