McDonald’s Archives | World Branding Forum

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Leo Burnett London has appointed Carly Avener as Managing Director; she had previously held the role of Managing Partner at BBH. Avener has been placed...

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Campaigns Featured News

McDonald’s defaces Mona Lisa and Van Gogh portrait in latest campaign

Nathaniel Mark

September 20, 2019September 20, 2019

McDonald's Sweden promotes Big Mac with bacon with "A Classic. With Bacon." stunt In an ingenious fashion, McDonald's Sweden has opted to place its Big...

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Advertising Featured Marketing News

McDonald’s launches spicy nuggets campaign

Joshua Hughes

August 16, 2019August 20, 2019

McDonald’s and Leo Burnett London have launched a new spoof-like campaign advertising their new spicy chicken nuggets. The campaign pokes fun at clothing brand launches,...

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Advertising Branding Campaigns Design Featured News

McDonald’s goes minimalist in France

Olivia Pearce

August 9, 2019August 9, 2019

McDonald's have created a new minimalist style advertising campaign in France giving directions to the nearest branches. Using the famous McDonald's French fries, TBWA/Paris have...

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Marketing News

McDonald’s trials take-away only

Anisha Kapoor

August 2, 2019

McDonald’s has opened it’s first take-away only branch in Fleet Street, London. Targeting city workers the McDondald’s will offer the grab-and-go service with a slightly...

McDonald’s launches picnic delivery

Thomas Ng

July 4, 2019July 4, 2019

McDonald’s are stepping up their delivery game with a new picnic delivery scheme, McDelivery, in Sweden. The fast food giant has produced a number of...

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Campaigns Featured News

McDonald’s and Leo Burnett London Interrupt the Movie World

Olivia Pearce

July 3, 2019

McDonald's-ITV partnership covers over 1,200 movies and will see the McDelivery idents appear across a series of films McDonald's, together with Leo Burnett London, have...

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Industry Marketing Technology

Accenture Launches “Marketing Disrupted” Podcast Series

Anisha Kapoor

June 18, 2019

Seven-episode series is hosted by Accenture’s Brent Chaters and technology reporter Amber Mac Accenture has launched Marketing Disrupted, a seven-episode podcast series focusing on key...

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Advertising Featured News

Leo Burnett Appoints Chris Bergen in Chicago

Joshua Hughes

October 3, 2018October 6, 2018

Joining Leo Burnett Chicago from We Are Unlimited, Chris Bergen will direct the cross-functional team tasked with driving the Kellogg remit. Leo Burnett has named...

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Branding Featured General

McDonald’s Reveals Changes to its Classic Burgers

Olivia Pearce

September 27, 2018

Announcement marks next major milestone in company’s journey to build a better McDonald’s McDonald’s announced that its classic burgers have no artificial preservatives, no artificial flavors...

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Advertising Industry

Cannes Lions Releases 2018 Global Creativity Report

Anisha Kapoor

August 24, 2018

Apple ranks in the Top 20 Clients for the first time by Cannes Lions The Cannes Lions International Festival of Creativity has released its annual...

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Advertising Featured News

McDonald’s Unveils Limited Edition Collectible MacCoin to Celebrate 50 Years of the Big Mac

Joshua Hughes

August 1, 2018

The MacCoin by McDonald's is the first fully food-backed global currency To celebrate the 50th anniversary of the Big Mac, McDonald's —a global foodservice retailer—has unveiled the MacCoin,...