Mars Chocolate Archives | World Branding Forum

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Snickers has added a fresh coating to its You're Not You When You're Hungry campaign, with 25 new symptoms taking over its packaging. Mars Chocolate...

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Featured Marketing News

Maltesers Rolls its Light Side into the United States

Deborah Joy Peter

March 21, 2017March 21, 2017

Mars Chocolate North America has launched Maltesers in the United States and is using a marketing campaign to support the premiere. Mars Chocolate has launched...

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Branding Campaigns Featured News Videos

Dove Chocolate Celebrates Going from Bean to Bar

Olivia Pearce

October 12, 2016October 12, 2016

The digital campaign features three videos with Chef Morou Ouattara and covers the Dove Chocolate making journey and brand heritage. Mars Chocolate North America has...

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Branding Campaigns Featured News Videos

Dove Chocolate Brand Captures the Sweet Side of Life

Anisha Kapoor

August 22, 2016August 22, 2016

The Dove Chocolate promotional push by Mars Chocolate North America inspires people to live life to the fullest and with no regrets. Mars Chocolate North America has...

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Branding Campaigns Featured News Videos

M&M’s Activates Rainy Day with X-Men Partnership

Olivia Pearce

May 3, 2016May 3, 2016

The X-Men spot has launched via television and web, and depicts a storm brewing at the X-Mansion with M&M’s seated at the heart of it....

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Advertising Featured News Videos

Twix Debuts Coffee with a Twix for Nordic Region

Joshua Hughes

April 29, 2016April 29, 2016

Emphasising the ‘duo’ feature of the candy bar, Coffee with a Twix spins a twist around the plot by filling the spot with identical twins....

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Branding Campaigns Featured News Videos

Mars Chocolate Picks Right Side with #LeftTwix

Olivia Pearce

March 9, 2016March 9, 2016

Squaring off with its rival, the brand has launched a Left Twix taste test countrywide, allowing consumers to pick their favourite Mars Chocolate has launched...

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Branding Campaigns Featured News Videos

M&M’s Welcomes Diamond Year with #CelebrateWithM

Olivia Pearce

March 7, 2016March 8, 2016

The push features events, collaborations, and partnerships aimed at cementing the brand's place in pop culture history M&M’s has launched the largest marketing campaign in...