Marketing Archives | World Branding Forum

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Deutsche Hospitality has announced the relaunch of luxury portfolio, Steigenberger Hotels, which begins in the German city, Hamburg. Deutsche Hospitality is spending millions to reinvent...

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Featured Marketing News

Budweiser and Coleman Meat in the Middle

Deborah Joy Peter

March 5, 2019March 6, 2019

Budweiser and Coleman Natural Foods have partnered over a product line that includes smoked ribs, pulled pork, and bratwurst for grilling. Budweiser and Coleman Natural...

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Featured Marketing News Videos

FUBU and Century 21 Launch Capsule Collection

Anisha Kapoor

March 1, 2019March 1, 2019

Fashion retail giants, FUBU and Century 21 are collaborating over an exclusive capsule collection and new push titled Can’t Resist a Classic. Sportswear brand, FUBU,...

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Featured Marketing News

Fender Reveals What’s Next for Guitar Artistes

Anisha Kapoor

February 28, 2019February 28, 2019

The brand’s inaugural global artiste marketing initiative, Fender Next is a platform to showcase talent representing the new face guitar culture. Fender has launched an...

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Featured Marketing News

Starbucks Reserve Roastery Tokyo Launches

Anisha Kapoor

February 27, 2019February 28, 2019

Starbucks Reserve Roastery Tokyo amplifies the brand’s commitment to coffee innovation in Japan, its first market outside of North America. An earnest tribute to premium...

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Featured Marketing News

Tim Hortons Pours its Coffee Culture into China

Deborah Joy Peter

February 26, 2019February 26, 2019

Canadian coffee chain, Tim Hortons, has rolled out its store first in China. The new restaurant is strategically located in central Shanghai. Tim Hortons has...

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Featured Marketing News

Lancôme Adds Zendaya to Elite Talent Lineup

Deborah Joy Peter

February 22, 2019February 22, 2019

Lancôme has introduced Zendaya Coleman as the newest face of the brand. The artiste joins a formidable lineup of female ambassadors. Lancôme has selected American...

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Branding Featured News

Miura Names Abraham Ancer Tour Ambassador

Olivia Pearce

February 22, 2019February 22, 2019

Miura Golf has welcomed on board Mexican golfer, Abraham Ancer, as its first brand ambassador. He will represent the label worldwide. Miura Golf has introduced Abraham...

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Featured Marketing News

Williams-Sonoma Brings Lilly Pulitzer Home

Anisha Kapoor

February 20, 2019February 20, 2019

Williams-Sonoma has forged an exclusive home décor partnership with Lilly Pulitzer, which will extend to its Pottery Barn brand portfolio. Williams-Sonoma sees the arrival of a...

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Featured Marketing News Videos

CKE Jumps through Froot Loops for Donut Fans

Anisha Kapoor

February 19, 2019February 23, 2019

CKE Restaurants and Kellogg’s have partnered to bring back the Froot Loops Mini Donuts to Carl’s Jr. and Hardee’s due to popular demand. CKE Restaurants...

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Featured Marketing News

Nickelodeon Revives Hit Show with John Cena

Deborah Joy Peter

February 15, 2019February 15, 2019

Nickelodeon family game show, Are You Smarter Than a 5th Grader, is making a comeback this year and will be hosted by John Cena. Nickelodeon...

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Featured Marketing News

Skechers Widens Footprint with China Superstore

Deborah Joy Peter

February 14, 2019February 14, 2019

Skechers has both tripled its retail presence in five years and rolled out the brand’s largest superstore, which is located in Shenyang, China. Skechers has...