Budweiser and Coleman Natural Foods have partnered over a product line that includes smoked ribs, pulled pork, and bratwurst for grilling.

Budweiser and Coleman Natural Foods have forged an alliance to reinvigorate the retail-prepared meat section. Said partnership unveils a new five-item line of smoked ribs, pulled pork, and bratwurst for grilling, which will be available in grocery stores across the United States from summer onwards.

Created for foodies and lager lovers, the offerings deliver a rich flavour profile derived from the pairing of slow-roasted pork with the popular homegrown beer. The crate-free animals are raised by Coleman farmers on a vegetarian diet without using antibiotics or hormones.

The two American brands have come together to elevate classic homemade recipes through an experienced culinary team. Coleman Budweiser products give consumers the options of ready-to-serve meats or high-quality beer-infused meats perfect for throwing on the grill.

The first portion is made up of the St. Louis Style Pork Spareribs (in full and half racks) and Pulled Pork that are drenched in a speciality barbeque sauce. The Jalapeno Cheddar Brats and Beer Brats concoctions entail Budweiser lager as a core and celebrated ingredient.

“Our partnership with Budweiser will help generate awareness so that millennials stop and shop in the processed meat case. This line combines our dedication towards family farmers and animal welfare,” said Bart Vittori, General Manager of Coleman Natural Foods.

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