Marketing Archives | World Branding Forum

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Honor ventures into Latin America bringing tech enthusiasts and smartphone users an elevated mobile phone experience Honor, an online smartphone brand geared towards digital natives,...

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Industry Marketing

Steve Warren Appointed CEO of Mapp Digital

Anisha Kapoor

December 21, 2017December 22, 2017

The appointment of Steven Warren prepares Mapp Digital for next phase of business growth Mapp Digital, a global independent marketing technology company, announced the appointment...

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Campaigns Featured News

Foot Locker & Jordan Brand Announce ‘Bold Like Kawhi’ Gatorade Campaign Featuring Kawhi Leonard

Olivia Pearce

December 20, 2017May 8, 2018

Spot by Foot Locker and Jordan Brand features the Air Jordan Gatorade Collection; Cameos by LaMarcus Aldridge and Nipsey Hussle Foot Locker, an athletic retailer,...

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Featured Marketing News

Fiji Airways Unveils Flagship Lounge at Nadi International Airport

Anisha Kapoor

December 19, 2017December 20, 2017

The Fiji Airways Premier Lounge is a first-of-its-kind for the region complete with a number of special features including chef-inspired menus, baristas, luxury spa, nanny...

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Featured Marketing News

British Airways Gears Up for Christmas Getaway

Anisha Kapoor

December 14, 2017February 5, 2018

Dedicated Christmas channel on British Airways' in-flight entertainment system called ‘Festive Cheer’ showing a number of classic Christmas films British Airways is gearing up for...

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Campaigns Featured News

Kraft #FamilyGreatly Campaign Highlights Modern Parental Pressure

Olivia Pearce

December 12, 2017December 13, 2017

Kraft unveils brand purpose and spotlights real families in powerful new video Kraft has served families for over 100 years with foods that fit their...

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Advertising Industry Marketing

CMPB Shifts Entire Advertising Portfolio to GALLEGOS United

Anisha Kapoor

December 12, 2017December 13, 2017

The California Milk Processor Board announced that they are consolidating advertising efforts to GALLEGOS United GALLEGOS United has been an incumbent agency for the last...

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Featured Marketing News

L’Oréal Paris Celebrates Women of Worth Creating Positive Changes

Anisha Kapoor

December 11, 2017December 11, 2017

Shandra Woworuntu Named 2017 National Honouree and Gretchen Holt Witt Honoured as the 2017 Karen T. Fondu Impact Award Winner at the L'Oréal Paris Women of...

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Branding Featured News

Schick Hydro Celebrates and Invests In Independent Games

Olivia Pearce

December 4, 2017

Schick Hydro Champions The Independent Gaming Community And Its Commitment To Fostering Innovation Schick Hydro announced the next step in its quest to foster innovation...

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Industry Marketing

Ogilvy & Mather Singapore named Digital Agency of the Year

Anisha Kapoor

December 4, 2017December 4, 2017

The awards follow Ogilvy & Mather's big wins at the recent London International Awards when the agency scooped 12 Statues including 6 Gold Ogilvy &...

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Branding Featured Marketing News

Vivo Releases Special Edition Smartphone for 2018 FIFA Worldcup

Olivia Pearce

December 1, 2017June 13, 2023

Vivo announced its expansion plan into new markets including Taiwan, Singapore and Russia in October As an official FIFA World Cup Sponsor, Vivo, a young...

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Branding Industry Marketing

Essence Announces Three Senior Hires to NBCUniversal Account

Anisha Kapoor

December 1, 2017December 3, 2017

Rio Cyrus, Eric Geiger and Serene Karmi Named Managing Partners at Essence Essence, a data-driven global agency and part of GroupM, announced three senior hires...