Marketing Archives | World Branding Forum

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Appointment Adds Exciting and New Chapter for Guidemark Health and Its Clients Guidemark Health, a premier health care communications agency, announced the appointment of Michael...

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Industry Marketing

Lumentus Strengthens SEO Expertise as Part of Wider Expansion

Anisha Kapoor

March 1, 2018

Marc Beharry Brings Digital Strategy Skills to Lumentus A veteran online strategist who brings a range of digital skills, Marc Beharry, has joined digital communications...

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Featured Marketing News

Bridgestone Supplies Tyres for 2019 Jeep Cherokee

Nathaniel Mark

March 1, 2018

Company's Bridgestone and Firestone Tyres Specified as Original Equipment on Mid-Size Jeep SUV Bridgestone announced tyres from its Bridgestone and Firestone tyre portfolios are specified...

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Featured Marketing News

Honor Partners with KOCHÉ in First-Ever Fashion Partnership

Nathaniel Mark

March 1, 2018

Fashion Partnership Reinforces its Trendy Statement for the Newly-Launched Honor 9 Lite Honor, a smartphone e-brand under Huawei Group, announced its first collaboration with fashion...

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Industry

MRM//McCann Fills Key Positions in Performance Analytics Expansion

Anisha Kapoor

February 28, 2018

New Regional Roles and Capability Represents Overall Expansion of MRM//McCann Data-Based Performance Analytics Practice MRM//McCann, a global customer relationship agency, announced that it has promoted...

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Advertising Industry Marketing Public Relations

Burson-Marsteller Merges with Cohn & Wolfe Announced WPP

Anisha Kapoor

February 28, 2018

Burson Cohn & Wolfe Becomes One of the World’s Largest Communications Agencies Burson-Marsteller, a public relations and communications firm, and Cohn & Wolfe, a communications agency, have...

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Advertising Industry

Four McCann Agencies Top the 2018 Ad Age Industry Ranking

Anisha Kapoor

February 20, 2018March 23, 2018

Ad Age Highlights McCann's Feistiness and Fierce Competitive Streak Four McCann Worldgroup agencies were recognised for 2017 achievements in the 2018 Ad Age Agency A-List...

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Branding Featured News

Roger Federer and Mercedes-Benz Extend Successful Partnership

Olivia Pearce

February 16, 2018

Mercedes-Benz and Federer Have Been Close Partners for 10 Years Roger Federer extends successful partnership with the Stuttgart brand, Mercedes-Benz, with the star as a...

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Industry Marketing Technology

Meredith Partners with Google on Its New AMP Stories Launch

Anisha Kapoor

February 13, 2018

PEOPLE Is First Meredith Brand to Launch on AMP Stories Meredith Corporation announced today that it is among the beta publishers launching AMP Stories, which...

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Featured Marketing News

Cobra Electronics Partners with NASCAR’s Bubba Wallace

Nathaniel Mark

February 13, 2018

Bubba Wallace to Serve as Brand Ambassador for Cobra Line of Mobile Electronics Cobra Electronics, a leading designer and marketer of award-winning automotive, mobile and...

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Campaigns Featured News

Bud Light Celebrates its Texan Roots

Olivia Pearce

February 13, 2018

Josh Abbott Band and Siggno Partners with Bud Light to Honour 30 Plus Years of Brewing in the Lonestar US State Bud Light, a light lager...

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Industry Marketing Technology

Rakuten Marketing CTO Receives Esteemed Service Excellence Award

Anisha Kapoor

February 13, 2018February 14, 2018

Dr Richter of Rakuten Marketing Works with IAB Tech Lab to Stay Ahead of AI Technology Advancements Rakuten Marketing, a leading technology company that enables...