Marketing Archives | World Branding Forum

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Campaign by Mercedes-Benz USA Offers a Series of Cinematic Vignettes Illustrating Its Long History of Constantly Challenging What is Possible The new “What Makes Us”...

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Campaigns Featured News

Minute Maid Celebrates the Good in Everyday Family Moments

Olivia Pearce

April 10, 2018

Many Parents Are Not Being Real on Social Media According to a Survey Commissioned by Minute Maid Parents today see picture-perfect families everywhere, especially in...

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Advertising Featured News

American Express Unveils New Global Brand Platform Campaign

Joshua Hughes

April 10, 2018

Supporting People as Life and Business Become Increasingly Interconnected at the Heart of American Express Campaign American Express has unveiled a new global brand platform...

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Advertising Featured News

Bud Light Introduces Two New Flavours Just In Time for Summer

Joshua Hughes

April 9, 2018May 8, 2018

Brewed with Real Orange and Lime Peels, the Bud Light Citrus Portfolio is Primed for Summer Just in time for summer, Bud Light is expanding...

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Featured Marketing News

Inglot Cosmetics Collaborates with Jennifer Lopez in Capsule Collection

Nathaniel Mark

April 6, 2018May 8, 2018

Capsule Collection by Inglot Launches Worldwide Giving Consumers the Chance to Achieve the "J-Lo Glow" After decades serving as a muse for the makeup industry...

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Branding Featured News

Ree Drummond The Pioneer Woman Partners with Earthbound Brands

Olivia Pearce

April 4, 2018May 8, 2018

Partnership with Earthbound Brands to Help Manage and Expand Drummond's Lifestyle Houseware Brand Earthbound Brands, a leading licensing and brand management company, has been appointed...

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Advertising Featured Marketing News

Kaia Gerber Stars in Daisy Love Marc Jacobs Advertisement

Joshua Hughes

April 4, 2018May 8, 2018

Marc Jacobs Fragrances Expands Digital Footprint Leveraging Influencer Marketing For the first time in over four years, Marc Jacobs Fragrances, a division of Coty Inc, introduced...

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Campaigns Featured News

ExxonMobil Partners with Five-Time NBA All-Star Anthony Davis

Olivia Pearce

April 4, 2018May 8, 2018

Multi-Year Marketing Partnership with ExxonMobil Begins with Davis as the Hero of the New Mobil 1 Annual Protection Motor Oil Ad Campaign ExxonMobil and NBA...

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Industry Marketing

MDC Partners and Instrument Team Up in Strategic Partnership

Anisha Kapoor

April 3, 2018May 8, 2018

Partnership with Instrument Expands MDC's Digital Offering in Strategy, Creative and Technology MDC Partners has acquired a majority partnership interest in Portland, Oregon-based digital agency, Instrument....

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Industry Marketing

Meredith Announces New Sales and Marketing Structure

Anisha Kapoor

March 27, 2018May 8, 2018

New Structure by Meredith National Media Group Strengthens Role of Newly-Acquired Brands from Time Inc and The Foundry Meredith Corporation—a leading media and marketing company...

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Industry Marketing

Brite Media Group Acquires Mesmerize Marketing

Anisha Kapoor

March 26, 2018May 8, 2018

Mesmerize CEO and COO to Join Brite Media in Leadership Roles and Operate Business Along with Existing Team Brite Media, a leading out-of-home advertising agency,...

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Advertising Industry Marketing

Meredith Names Klarn DePalma Executive VP Of MNI Targeted Media

Anisha Kapoor

March 23, 2018March 23, 2018

DePalma Will Lead Targeted Digital and Print Advertising Business, which Joined Meredith's Local Media Group after Acquisition of Time Inc Meredith Corporation has promoted Klarn DePalma...