Marketing Archives | World Branding Forum

July 4, 2018

British Airways BA CityFlyer is on active look-out for pilots to fly its fleet of modern Embraer 170 and 190 jets British Airways has launched...

Read Time:2 Minute, 18 Second

Pedigree Foundation to Host a Special Evening with LeAnn Rimes

Advertising Industry Marketing

July 3, 2018

Pedigree Foundation celebrates 10-year anniversary to honour a decade of giving back to shelters and rescues The Pedigree Foundation will commemorate its 10-Year Anniversary with...

Read Time:1 Minute, 10 Second

ROK Brands Names M&C Saatchi LA as Agency of Record

Advertising Industry Marketing

July 3, 2018

The Firm will develop a new lifestyle, hardware, and connectivity brand for ROK ROK Brands has named M&C Saatchi LA as their agency of record...

Read Time:2 Minute, 38 Second

Ad Council Announces Linda Boff, CMO of GE, as Board Chair

July 3, 2018

The Ad Council continues its tradition of rotating Board Chairs every year, comprised of a prestigious group of senior executives from media companies, agencies, technology...

Read Time:1 Minute, 17 Second

Featured Marketing News

BMW Classics Transformed Trafalgar Square for People’s Concert

Nathaniel Mark

July 2, 2018

Sadiq Khan, London’s Mayor, welcomed the capacity crowd for BMW Classics concert with Sir Simon Rattle and the London Symphony Orchestra On Sunday 1 July...

Read Time:1 Minute, 21 Second

Tesco and Carrefour to Create Long-Term Strategic Alliance

July 2, 2018July 2, 2018

Strategic alliance between Tesco and Carrefour will enable both companies to improve the quality and choice of products The alliance between Carrefour and Tesco will...

Read Time:1 Minute, 28 Second

Advertising Industry

Dunkin’ Donuts Appoints Publicis Media as New Media Agency of Record

June 29, 2018

Resources to be pulled from Digitas and Blue 449 to handle Dunkin' Donuts account Dunkin' Donuts announced the selection of a unit within Publicis Media as...

Read Time:3 Minute, 17 Second

Volvo and LEGO Team Up with Children to Create Futuristic Wheel Loader

June 27, 2018June 27, 2018

Now the wheel loader becomes a LEGO set, paving the way for real-life construction machines Volvo Construction Equipment and LEGO Technic construction toys have joined...

Read Time:1 Minute, 57 Second

Advertising Industry Marketing

Dentsu Aegis Names Annette Warring General Motors Executive Client President

June 27, 2018

Dentsu Aegis' Annette Warring brings award-winning acumen for media, strategic creative sensibility, data-driven, digital-first approach to continue General Motors' business growth After transforming the Canadian...

Read Time:1 Minute, 45 Second

Jif and Neil Patrick Harris Team Up to End Snack-Time Parenting Struggles