Marketing Archives | World Branding Forum

Read Time:1 Minute, 22 Second

M&C Saatchi has announced its purchase of a minority stake in THAT, a creative shop which offers non-traditional strategies for clients. M&C Saatchi Worldwide has...

Read Time:44 Second

Featured Marketing News

Danskin Reveals First Jenna Dewan Collection

Anisha Kapoor

November 15, 2018November 15, 2018

The new Jenna Dewan x Danskin collection is now available online and in stores, and features activewear, intimates, and dancewear. Heritage dance and lifestyle group,...

Read Time:1 Minute, 27 Second

Campaigns Featured News

Febreze Expels Odours with Jordin Sparks

Deborah Joy Peter

November 15, 2018November 15, 2018

Febreze teams up with Jordin Sparks to encourage fitness enthusiasts to keep workout odours where they belong—at the gym. Febreze has launched a campaign to...

Read Time:1 Minute, 0 Second

Featured Marketing News

Nike Steps into the Shade with Kevin Durant

Anisha Kapoor

November 14, 2018November 14, 2018

Nike Vision and Kevin Durant have introduced the first two sunglasses designs from the KD Eyewear Collection and four new optical styles. Sports eyewear brand,...

Read Time:1 Minute, 15 Second

Featured Marketing News

Reverb by Hard Rock to Roll into Atlanta

Anisha Kapoor

November 13, 2018November 13, 2018

Hard Rock Hotels has added to its portfolio with Reverb. Launching in Atlanta in 2020, the first location will open in Castleberry Hills. With the...

Read Time:1 Minute, 15 Second

Featured Marketing News

Guinness Ages Stout in Bulleit Bourbon Barrels

Deborah Joy Peter

November 12, 2018November 12, 2018

The new Guinness experimental beer is the first in a line of barrel-aged beers to come out of the brand’s Open Gate Brewery in Baltimore....

Read Time:1 Minute, 25 Second

American Express Launches Business Gold Card

Thomas Ng

November 12, 2018November 12, 2018

American Express has launched a Gold Card offering targeting small US-based businesses to afford users an enhanced suite of solutions. American Express has launched its...

Read Time:1 Minute, 10 Second

Featured Marketing News

Marc Jacobs Flaunts Past with Grunge Revival

Deborah Joy Peter

November 8, 2018November 8, 2018

Marc Jacobs is reissuing his Grunge Collection from 1993 for a special 2018 capsule the brand will release this month both in-store and online. Marc...

Read Time:1 Minute, 33 Second

Featured Marketing News

Air Canada Blends Culinary and Virtual Reality

Joshua Hughes

November 7, 2018November 7, 2018

Targeting Washington DC travellers, a latest push by Air Canada will entail a pop-up called Poutinerie, virtual reality experiences, and more. Air Canada will activate...

Read Time:1 Minute, 21 Second

Featured Marketing News

Andaz Capital Gate Abu Dhabi Officially Debuts

Deborah Joy Peter

November 5, 2018November 5, 2018

The newly premiered ‘Leaning Tower of Abu Dhabi’ location marks the first property under the Andaz brand operated by Hyatt in the region. Hyatt has...

Read Time:1 Minute, 9 Second

Campaigns Featured News Videos

Wrangler Slips into Retro Fit with Jon Pardi

Deborah Joy Peter

November 1, 2018November 1, 2018

Wrangler has secured Jon Pardi as the brand ambassador for its Retro collection and marketing push developed for the United States. Denim and casual apparel...

Read Time:1 Minute, 14 Second

Featured Marketing News Videos

EBay Offers 11 Days of Early Holiday Shopping

Anisha Kapoor

November 1, 2018November 1, 2018

Online retail giant, eBay, has debuted a push to promote its holiday deals. Titled It’s Happening, the effort runs on television and digital. Online shopping platform,...