Marketing Archives | World Branding Forum

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Zuru has unveiled its newest robotics pet brand with the debut of Pets Alive, which features a collection of automated toy offerings for kids. Global...

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Featured Marketing News

Cost Plus Greets Fans with Hello Kitty Goods

Anisha Kapoor

February 13, 2019February 17, 2019

Cost Plus has signed a deal to make available to its shoppers the new Hello Kitty range from Sanrio at its stores and online. Cost...

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Featured Marketing News

Terminix Spreads the Love Bug for Valentine’s

Deborah Joy Peter

February 8, 2019February 8, 2019

Terminix is putting a cheeky twist on Cupid’s holiday by offering clients a chance to win a chocolate-covered cricket crunch bar for loved ones. Provider...

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Featured Marketing News

Tissot Launches Basketball Concept Store in NYC

Anisha Kapoor

February 7, 2019February 8, 2019

Tissot has opened a new concept store in New York City to highlight its National Basketball Association partnership and passion for the game. Tissot has...

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Branding Featured News

Oban Casts Jack Falahee in Brand Campaign

Olivia Pearce

February 7, 2019February 8, 2019

Oban Single Malt Scotch Whisky has rolled out a new push tackling the brand’s frequently mispronounced named and that stars Jack Falahee. Oban Single Malt...

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Featured Marketing News

Brett Johnson Unveils Men’s Fall Collection

Deborah Joy Peter

February 7, 2019February 7, 2019

Italian-inspired fashion house, Brett Johnson, has launched its Autumn-Winter collection which features an expanded range of menswear. Brett Johnson has rolled out its Autumn-Winter 2019...

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Featured Marketing News

Avon Launches Eve Truth with Eva Mendes

Deborah Joy Peter

February 6, 2019February 7, 2019

Avon will launch the brand's latest eau de parfum release, Eve Truth, across the majority of its fifty markets with ambassador, Eva Mendes. Avon will expand...

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Featured Marketing News Videos

Persil ProClean Goes Deep with Peter Hermann

Anisha Kapoor

February 4, 2019February 4, 2019

The newest commercial by Persil ProClean sees the return of Peter Hermann and focuses on the deep-cleaning capabilities of the product. Laundry detergent group, Henkel,...

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Featured Marketing News

Tim Hortons Does Chocolate and Vanilla

Deborah Joy Peter

January 31, 2019January 31, 2019

Tim Hortons in the United States has unveiled its Valentine’s Day surprise with two new doughnuts; the Chocolate and Vanilla Be Mine. Tim Hortons is...

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Featured Marketing News Videos

Nickelodeon Teams Up with the NFL

Anisha Kapoor

January 31, 2019January 31, 2019

Nickelodeon has joined forces with the National Football League in line with its Big Game themed project, Double Dare at the Super Bowl. Nickelodeon and the...

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Featured Marketing News

American Eagle Evokes Spring with Gen-Z Cast

Deborah Joy Peter

January 28, 2019January 29, 2019

American Eagle has debuted its #AExME spring push which features a lineup of ten Gen-Z cast members who led creative direction and more. American Eagle...

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Featured Marketing News

Procter & Gamble Joins Loop to Reduce Waste

Anisha Kapoor

January 25, 2019February 9, 2019

Procter & Gamble has partnered with Loop to reduce disposable waste, with eleven key brands under its banner involved with the initiative. Procter & Gamble...