Luxury Archives | World Branding Forum

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The Coach campaign was created with longtime collaborators, photographer Steven Meisel, art director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau Coach...

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Featured Marketing News

Hublot Hosts Charity Event with Japan Footballers, Takashi Inui and Yuya Osako

Nathaniel Mark

July 24, 2018

Money raised in Hublot charity event to support those affected by torrential rains and flooding in Western Japan earlier this month Swiss luxury watchmaker, Hublot,...

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Campaigns Featured News

Bella Hadid and Alexander Wang Join Magnum Campaign in Cannes

Olivia Pearce

May 11, 2018May 11, 2018

Magnum and Alexander Wang unveil the MAGNUM X ALEXANDER WANG Cooler Bag, Whilst Bella Shows What It Means to "Take Pleasure Seriously" Magnum was joined...

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Branding Featured News

LVMH Inaugurates New Eyewear Production Site Manifattura Thélios

Olivia Pearce

April 26, 2018

Thélios Combines LVMH and Marcolin’s Expertise, as Two Groups Brought Together over Their Same Vision for the Future of Eyewear Less than a year after...

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Branding Featured News

Farfetch Launches Technology Accelerator Dream Assembly

Olivia Pearce

April 20, 2018May 8, 2018

Burberry and 500 Startups Will Partner with Farfetch on Inaugural Dream Assembly Programme Farfetch, a global technology platform for the luxury fashion industry, launched its...

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Advertising Featured News

Mercedes-Benz USA Releases “What Makes Us” Campaign

Joshua Hughes

April 10, 2018May 8, 2018

Campaign by Mercedes-Benz USA Offers a Series of Cinematic Vignettes Illustrating Its Long History of Constantly Challenging What is Possible The new “What Makes Us”...

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Campaigns Featured News

Grand Marnier “Live Grand” Brand Campaign Taps Famed Director Joseph Kahn

Olivia Pearce

March 6, 2018March 6, 2018

Acclaimed Video Visionary Reintroduces Grand Marnier Luxurious French Spirit to Contemporary Audience Grand Marnier, an award-winning French luxury liqueur brand, is enlisting the visual dynamism...

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Campaigns Featured News

Lancôme Launches Write Her Future Campaign

Olivia Pearce

March 2, 2018

Campaign by Lancôme Aims to Mobilise Change and Raise Awareness about Global Illiteracy Amongst Women Lancôme, a luxury beauty brand, launched "Write Her Future", a global commitment...

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Featured Marketing News

Fiji Airways Unveils Flagship Lounge at Nadi International Airport

Anisha Kapoor

December 19, 2017December 20, 2017

The Fiji Airways Premier Lounge is a first-of-its-kind for the region complete with a number of special features including chef-inspired menus, baristas, luxury spa, nanny...

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Featured Marketing News

Brands Spotlight Platinum Jewellery at the 69th Emmy Awards

Olivia Pearce

September 18, 2017

Platinum jewellery was clearly the major winner at the "69th Annual Primetime Emmy Awards" The world's most glamorous and sophisticated television celebrities chose an array...

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Featured Marketing News

Plaza 66 in Shanghai Marks Historic Milestone with Alicia Keys

Olivia Pearce

September 12, 2017September 12, 2017

The world-renowned singer-songwriter Joins a Host of International Celebrities in the Landmark Celebration Hang Lung Properties celebrated the completion of a mega-scale transformation of Plaza...

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Branding Featured News

Hawes & Curtis Refashions Brand in Timeless Style

Olivia Pearce

August 22, 2017August 24, 2017

British tailoring specialist, Hawes & Curtis, has launched its first major rebrand in 104 years. The move is being marked with a new campaign. Hawes...