Luxury Archives | World Branding Forum

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Lexus has rolled out a marketing campaign, The New Frontier, in the United States. The push launches the city-centric UX luxury crossover. Lexus has created...

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Design Featured News

Capri Confirms Completion of Versace Takeover

Anisha Kapoor

January 4, 2019January 4, 2019

Capri, formerly Michael Kors, has revealed that its almost €2 billion acquisition of luxury fashion house, Versace, is officially concluded. Global fashion luxury group, Capri, has...

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Design Featured News

Hiromi Asai Embodies Savile Row in 19AW Line

Joshua Hughes

January 2, 2019January 4, 2019

The 2019 Autumn/Winter collection by Hiromi Asai features traditional British suits and jackets made using Kimono silk textiles from Japan. Hiromi Asai has developed a...

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British Airways Gets on Board with Virtual Reality

Thomas Ng

December 31, 2018January 4, 2019

British Airways is offering travellers a 360-degree tour of its Club World cabin using virtual reality to showcase what the upgrade features. British Airways will...

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Featured Marketing News

Hyatt Regency Bali Resurfaces Amidst Nature

Anisha Kapoor

December 21, 2018December 21, 2018

Previously Bali Hyatt, the Sanur-situated property has reopened under the label of Hyatt Regency Bali following a five-year makeover project. Bali Hyatt has relaunched as Hyatt...

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Featured Marketing News

Cambria Widens Luxury Footprint with Maryland

Deborah Joy Peter

December 17, 2018December 17, 2018

Cambria has launched its fortieth location, with the new property set up in Hanover. The Maryland hotel destination is minutes from the airport. Cambria, under...

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Featured Marketing News

Hyatt Regency Adds Charm to Seattle Cityscape

Anisha Kapoor

December 11, 2018December 12, 2018

The latest full-service hotel to arrive in Seattle is the third and newly opened Hyatt Regency location in the city's downtown area. Hyatt Regency has announced...

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Campaigns Featured News

Kenneth Cole Makes Gender-Neutral Scents

Deborah Joy Peter

December 11, 2018December 12, 2018

The Kenneth Cole for All collection presents gender-neutral fragrances. The three urban scents are named Serenity, Energy, and Intensity. Representative of a new generation, Kenneth...

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Porsche Unveils Reimagined Macan S Globally

Joshua Hughes

December 10, 2018December 11, 2018

Porsche has unveiled its 2019 Macan S variant, which marks the latest addition to the brand’s refreshed compact sport utility vehicle line-up. Porsche has announced...

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Featured Marketing News

Hotel de Berri Brings Old Classic into Modernity

Deborah Joy Peter

December 10, 2018December 11, 2018

A short distance from the Champs-Élysées and Triangle d'Or fashion district, Hotel de Berri preserves the Parisian essence of art de vivre. Hotel de Berri, a...

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Design Featured News

Scuderia Ferrari Inspires Cross Collection

Thomas Ng

December 10, 2018December 10, 2018

Cross has collaborated with automotive giant, Scuderia Ferrari, to create an exclusive collection of fine-writing giftsets and instruments. Scuderia Ferrari and Cross have partnered to...

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Branding Featured News

Exchange Hotel Vancouver Reveals New Look

Olivia Pearce

December 7, 2018December 7, 2018

Located in the heart of the city’s upscale fashion and financial districts, Exchange Hotel Vancouver presents a newly enhanced appearance. Exchange Hotel Vancouver is offering...