Luxury Archives | World Branding Forum

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Lancôme has introduced Zendaya Coleman as the newest face of the brand. The artiste joins a formidable lineup of female ambassadors. Lancôme has selected American...

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Branding Featured News

Nest Sets Up Luxury Shop in Lower Manhattan

Olivia Pearce

February 20, 2019February 20, 2019

Nest has opened its first retail store in Lower Manhattan, and added the introduction of a lifestyle bodycare collection to the fresh premiere. Nest has...

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Luxe Brands and Nicki Minaj Release Queen

Joshua Hughes

February 19, 2019February 19, 2019

Nicki Minaj, in partnership with Luxe Brands, has debuted the Limited Edition Queen fragrance, which will be available exclusively online. Nicki Minaj has premiered her...

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Design Featured News

Empire at Norton Pops Up in West Hollywood

Thomas Ng

February 11, 2019February 11, 2019

With Empire at Norton, the luxury property developer reveals the entry of a boutique residential community with the feel of an urban retreat. Empire Property...

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Featured Marketing News

Brett Johnson Unveils Men’s Fall Collection

Deborah Joy Peter

February 7, 2019February 7, 2019

Italian-inspired fashion house, Brett Johnson, has launched its Autumn-Winter collection which features an expanded range of menswear. Brett Johnson has rolled out its Autumn-Winter 2019...

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Design Featured News

Four Seasons Takes Luxury to Okinawa

Deborah Joy Peter

January 25, 2019February 10, 2019

A joint venture between the hotel chain and Berjaya Group, the Four Seasons and Private Residences Okinawa will launch in four years. The latest from...

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Featured Marketing News

Hotel Emblem Evokes Classic San Francisco

Anisha Kapoor

January 23, 2019February 15, 2019

Viceroy Hotels reignites the chutzpah of San Francisco’s iconic Beat Generation with the debut of a new boutique property, Hotel Emblem. With the opening of Hotel...

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Branding Featured News

Banyan Tree Joins Le Club Loyalty Programme

Deborah Joy Peter

January 21, 2019February 24, 2019

Banyan Tree has been inducted into the Le Club AccorHotels loyalty programme, which extends to its hotel properties worldwide. Le Club AccorHotels has added Banyan...

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Branding Featured News Videos

Miu Miu Twist Premiere Stars Elle Fanning

Olivia Pearce

January 16, 2019April 25, 2019

The release of the fresh scent, Miu Miu Twist, features the appearance of Elle Fanning in a celestial creative campaign shot by Mert & Marcus.

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Bellagio Adds Sadelle’s to Luxury Portfolio

Deborah Joy Peter

January 11, 2019January 29, 2019

With solid craftsmanship and nods to old-world traditions, Sadelle’s at the Bellagio gives a new identity to three-meal restaurants in Vegas. Adding to its portfolio,...

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Lexus Reveals Inaugural UX Compact Crossover

Joshua Hughes

January 4, 2019January 4, 2019

Lexus has rolled out a marketing campaign, The New Frontier, in the United States. The push launches the city-centric UX luxury crossover. Lexus has created...

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Design Featured News

Capri Confirms Completion of Versace Takeover

Anisha Kapoor

January 4, 2019January 4, 2019

Capri, formerly Michael Kors, has revealed that its almost €2 billion acquisition of luxury fashion house, Versace, is officially concluded. Global fashion luxury group, Capri, has...