luxury brands Archives | World Branding Forum

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Ralph Lauren invests to help enable product development using plant-based, upcycled materials as well as create and scale a new industry standard for natural fibre...

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Campaigns Featured Marketing News

Lexus Keeps the Light Alive in the launch of its latest convertible

Eliza Jane

August 4, 2020

Lexus's national marketing campaign launches the first-ever LC 500 Convertible Lexus has unveiled a new marketing campaign to launch its first convertible in almost five...

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Campaigns Featured News

Coach announces partnership with More Than A Vote organisation

Olivia Pearce

June 24, 2020

Coach partnership with More Than A Vote is grounded in the fashion house's values of inclusion, optimism and authenticity Coach has announced its partnership with...

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Campaigns Featured News

Exotics by Cedrick creates campaign to combat systemic racism

Olivia Pearce

June 17, 2020

Exotics by Cedrick launches CHANGE 2020 to reflect its vigorous support to end systemic racism Exotics by Cedrick, a trailblazing brand in luxury footwear and...

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Featured Marketing News

Plaza 66 in Shanghai Marks Historic Milestone with Alicia Keys

Olivia Pearce

September 12, 2017September 12, 2017

The world-renowned singer-songwriter Joins a Host of International Celebrities in the Landmark Celebration Hang Lung Properties celebrated the completion of a mega-scale transformation of Plaza...

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Featured Marketing News

Chow Tai Fook and DFS Dazzle Hawaii with Sparkling Event

Olivia Pearce

September 7, 2017September 7, 2017

Chow Tai Fook, the Hong Kong Main Board listed jewellery company with 88 years of heritage, held the first VIP event in its first-ever branded...

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Featured Marketing News

Cîroc Raises Glass to Global French Vanilla Debut

Deborah Joy Peter

August 14, 2017August 15, 2017

Premium vodka brand, Cîroc, unveils latest luxury addition to a global collection of flavours, with the release of its French Vanilla offering. Cîroc has welcomed...

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Featured Marketing News

Glen Moray Launches Elgin Heritage Collection

Deborah Joy Peter

December 15, 2016December 16, 2016

Glen Moray has rolled out the Elgin Heritage range of whiskies, which features three single malt varieties created at its Speyside distillery. Glen Moray has...

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Advertising Branding Campaigns Featured News Videos

Flexjet Ascends with New Commercial for Red Label

Olivia Pearce

October 5, 2015October 5, 2015

The brand’s latest TVC is centred around its luxury fractional jet fleet, Red Label, and is aimed at the jetliner’s target audience of high net...