Luxury Brand Archives | World Branding Forum

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French designer Simon Porte Jacquemus is immersed in a flurry of activity across various fronts, from a chic restaurant in Saint-Tropez to a captivating wedding...

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Advertising Branding General News

Estée Lauder and Microsoft Join Forces on AI-Powered Beauty Innovation Lab

Nurul Rustam

April 30, 2024April 30, 2024

The Estée Lauder Companies (ELC) and Microsoft Corp. have joined forces once more to establish an AI Innovation Lab. Utilising Microsoft's Azure OpenAI Service's generative...

Read Time:1 Minute, 57 Second

Advertising Featured News

Beyond Luxury: The Soaring Price of Chanel Iconic Flap Bag

Nurul Rustam

April 29, 2024April 29, 2024

Chanel's renowned medium flap bag has experienced a recent price hike, surpassing the €10,000 mark for the very first time. Leena Nair, CEO of Chanel,...

Read Time:3 Minute, 49 Second

Featured General Marketing News

The Trend of Famous Luxury Retail Expansion in International Airports

Nurul Rustam

April 12, 2024April 11, 2024

Luxury retailers are increasingly turning to international airports as prime locations to connect with luxury buyers, highlighting a growing global demand for luxury retail encounters...

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Featured General Marketing

Gifts of Fragrance: The Best 9 Perfumes for Every Occasion

Nurul Rustam

February 12, 2024February 12, 2024

Embrace romance, elevate your special day with enchanting perfumes and home fragrances. When selecting a fragrance for Valentine's Day gifting, it is important to choose...

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Branding Campaigns Featured General

Burberry Paints Harrods in Their New Signature ‘Knight Blue’

Nurul Rustam

February 6, 2024

Burberry has introduced a takeover at Harrods in London, revamping the luxury department store with the new signature colour "Knight Blue," introduced by the British...

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Branding Campaigns

LOEWE Announced Jamie Dornan as Latest Ambassador

Nurul Rustam

January 12, 2024

LOEWE, a Spanish luxury brand, has appointed Jamie Dornan as its latest Global Brand Ambassador, marking a significant collaboration between the critically acclaimed film and...

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Campaigns Featured News

Tiffany & Co. features Beyoncé and JAY-Z in their latest campaign

Olivia Pearce

August 24, 2021

Tiffany & Co.'s campaign embodies the beauty of love through time and all its diverse facets, forging a new vision of love today Tiffany &...

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Branding Featured News

Ralph Lauren announce first-of-its-kind global partnership with G2 Esports

Thomas Ng

July 6, 2021

Ralph Lauren and G2 launches a series of digital-first activations on TikTok and Twitch, as well as global campaigns and events Global luxury fashion brand...

Read Time:3 Minute, 40 Second

Campaigns Featured Marketing

Mercedes-AMG unveils its latest marketing campaign with Lewis Hamilton

Joshua Hughes

December 15, 2020December 15, 2020

The record-breaking world champion is putting his weight behind E PERFORMANCE in the Mercedes-AMG Project ONE What will the seven-times Formula 1 world champion be...