L'Occitane Archives | World Branding Forum

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French beauty brand L’OCCITANE is breaking new ground in Asia by appointing SEVENTEEN’s MINGYU as its first-ever regional brand ambassador.

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Branding Design Featured Marketing Technology

L’Occitane Steps Into the Metaverse With First Virtual Store

Ashley Ooi

July 24, 2023

The newest retail store of French beauty label L’Occitane is unlike any of its others, as the brand launches its first virtual outlet in the...

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Branding Featured News

L’Occitane Group joins ‘One Planet Business for Biodiversity’ coalition

Olivia Pearce

April 24, 2020

L'Occitane Group partners like-minded companies to integrate biodiversity even further into its strategies and business models L’Occitane Group, a global manufacturer and distributor of natural...

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Campaigns Featured News

Global Recycling Day – Your brand’s role in creating a circular economy

Olivia Pearce

March 18, 2020

With Global Recycling Day on 18 March, Robert Lockyer, CEO and Founder of luxury packaging provider Delta Global, argues that brands stuck between the rock...

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Campaigns Featured News

L’Occitane Inspires Women with #NoFilterNeeded

Anisha Kapoor

February 15, 2019February 15, 2019

Beauty brand, L'Occitane en Provence, has rolled out a push targeting its American consumers and launched a new line of creams with SPF. Skincare and...

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Featured Marketing News

Luhan is brand ambassador for L’Occitane China

Olivia Pearce

May 22, 2017May 22, 2017

South Korean Celebrity Embodies the Brand's Values The cosmetics brand drew inspirations from the beauty of Provence in southern France. For years L'Occitane offers high quality, sensorial beauty...

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Featured Marketing News

L’Occitane Opens Doors to Manhattan Flagship Store

Deborah Joy Peter

December 14, 2016December 14, 2016

The L'Occitane shop features the first Smart Beauty fitting room, allowing shoppers to personalise their experience in a digital format. Premium cosmetics giant, L'Occitane, known for...