LG Archives | World Branding Forum

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Newest Family-Size Edition LG Styler Features Expanded 6-Garment Capacity LG Electronics will introduce a larger version of the revolutionary LG Styler clothing care system at CES...

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Featured Marketing News

LG Electronics Ad Features Busy Phillips in Real #MomLife

Anisha Kapoor

October 2, 2017October 2, 2017

Comedic Video Series Takes on Stigmas of 'Picture Perfect' Parenting, Empowering Moms to Embrace Life's Messes with the Help of the LG SideKick Pedestal Washer...

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Branding Campaigns Featured News Videos

LG Gets Serious over TV with Lorna Morello

Olivia Pearce

June 26, 2017June 26, 2017

LG Electronics USA partners with prank director, Jeff Tremaine, to celebrate the #SeriousWatcher with its OLED TV viewing experience. LG Electronics USA has launched a social media...

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Featured Marketing News Videos

LG Goes Mobile with Joseph Gordon-Levitt

Thomas Ng

August 8, 2016August 8, 2016

HITRECORD will develop a creative for the upcoming LG V20 debut —a move motivated by success of the first tie-up, In-Between Moments. LG Electronics MobileComm...

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Advertising Featured News

LG Partners with Mirriad for Europe Advertising Push

Deborah Joy Peter

July 7, 2016July 7, 2016

The LG deal will see Mirriad serve as innovative partner to support the existing partnerships with A+E Networks and RTL Group. LG has inked a...

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LG Switches on Super UHD TV Technology for Canada

Thomas Ng

April 18, 2016April 18, 2016

Electronics giant, LG, has carefully designed and fitted the display panel with in-plane switching to allow best-in-class viewing. LG has rolled out its newest line...

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Branding Campaigns Featured News

LG Dials in with Statham for G5 Smartphone Push

Olivia Pearce

March 30, 2016March 30, 2016

The spot debuts worldwide in markets including North America, Latin America, Europe, and East Asia, and on Facebook from 1 April 2016 Global electronics juggernaut, LG, has...

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Branding Campaigns Featured News Videos

LG Debuts Pilot Super Bowl Push Starring Neeson

Deborah Joy Peter

February 1, 2016February 1, 2016

It focuses on how the brand brings future-forward home entertainment innovations to viewers with its latest OLED TV technology LG Electronics has released its pilot...