LG Electronics Archives | World Branding Forum

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LG Electronics Inc. made public its commitment to transition completely to renewable energy by 2050 as a key component of its sustainability strategy LG Electronics...

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Campaigns Featured Marketing News

LG unveils its latest marketing campaign, ‘We Will Knock You’

Thomas Ng

May 17, 2021

LG and The Struts serve up a new anthem for preparing delicious meals with the energy and style of a modern kitchen exclusively from LG...

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Advertising Campaigns Featured News

LG’s latest ad campaign will have you dancing through laundry day

Joshua Hughes

November 20, 2020

'Baby, I Got Your Laundry' gives viewers a reason to dance - and a chance to be featured on LG's Times Square billboard LG Electronics...

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Campaigns Featured News Technology

LG Electronics announces its newest global ambassador, Lewis Hamilton

Thomas Ng

November 19, 2020November 19, 2020

LG Electronics digital campaign spotlights famed sports figure and LG SIGNATURE's advanced home solutions LG Electronics (LG) announced that six-time Formula One World Champion Lewis...

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Featured News Technology

LG Signature partners with luxury Italian lifestyle brand Molteni&C

Thomas Ng

October 27, 2020October 27, 2020

LG and Molteni&C's partnership showcases the art of luxury living, timeless aesthetics and advanced technology LG Electronics and premium Italian designer furniture and lifestyle brand...

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Featured News Technology

LG Electronics and Hyundai Motor unveils the “IONIQ Concept Cabin”

Thomas Ng

September 28, 2020

LG And Hyundai collaborate to bring home convenience to electric vehicles LG Electronics company and Hyundai Motor unveiled the "IONIQ Concept Cabin," a collaborative effort...

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Branding Featured News

LG sponsors world’s #1 female golfer Jin-Young Ko

Olivia Pearce

February 28, 2020

Jin-Young Ko's world-class performance and pursuit of perfection make her ideal LG SIGNATURE brand ambassador LG Electronics has signed a three-year sponsorship agreement with the...

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LG Electronics Powers Up Innovation with ThinQ

Thomas Ng

November 7, 2018November 7, 2018

LG Electronics has launched a digital campaign in line with its ThinQ portfolio to reflect the artificial intelligence capabilities of key products. LG Electronics has...

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Featured News Technology

LG Acquires Global Premium Automotive Lighting Company ZKW Group

Thomas Ng

April 27, 2018June 13, 2023

The €1.1 Billion Deal is the Largest in LG's 60 Year History The Board of Directors of LG Electronics (LG) approved the acquisition of automotive...

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Featured News Technology

LG Explores Commercial Opportunities with Expanding Robot Portfolio

Thomas Ng

January 4, 2018January 4, 2018

New 'CLOi' Robots to Play Key Role in Advancing LG's AI Excellence Following the introduction of its commercial robots in 2017, LG Electronics continues to...

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Featured Marketing News

LG Electronics And HERE Technologies Partner On Autonomous Cars

Anisha Kapoor

December 29, 2017

LG and HERE Technologies Partnership to Implement Next-Generation Telematics Strategy in Self-Driving Era LG Electronics is partnering with HERE Technologies, a global provider of digital...

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Featured Marketing News

2018 LG Styler Maximises Capacity for Family Size

Anisha Kapoor

December 19, 2017December 20, 2017

Newest Family-Size Edition LG Styler Features Expanded 6-Garment Capacity LG Electronics will introduce a larger version of the revolutionary LG Styler clothing care system at CES...