Launches Archives | World Branding Forum

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The UGG outlet features the brand’s complete range which includes footwear, lounge wear, handbags, accessories, and home goods. UGG, a division of Decker Brands, has...

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Branding Featured News

Domino’s Adds Leafy Greens to Pizza Delivery Menu

Olivia Pearce

August 15, 2016August 15, 2016

The menu expansion by Domino’s Pizza is meant to cater to broader palate to ensure there’s more variety to a pizza night for consumers. Domino's...

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Branding Featured News

Hilton Launches Edinburgh Carlton Property

Olivia Pearce

August 12, 2016August 12, 2016

Newly opened by the group, the Hilton Edinburgh Carlton is located at 19 Northbridge, Edinburgh, EH1 1SD, United Kingdom. The Hilton Edinburgh Carlton has launched,...

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Featured Marketing News

Burger King Adds Tex-Mex Flare with Whopperrito

Deborah Joy Peter

August 11, 2016August 11, 2016

The new Burger King offering goes nationwide after a recent local debut, and will feature at participating restaurants from 15 August. Burger King has put...

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Branding Featured News

Bottletop Takes British Fashion to Rio’s Olympics

Deborah Joy Peter

August 10, 2016August 10, 2016

Luxury fashion marque, Bottletop, has launched a design collection featuring intricate hand craftsmanship set to display at the Olympics. British-rooted luxury fashion brand, Bottletop, has...

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Branding Featured News

Hyatt Regency Danang Celebrates Hoi An Heritage

Olivia Pearce

August 10, 2016August 10, 2016

Vietnamese resort, Hyatt Regency Danang, has launched the tourist package, Explore, to immerse travellers in the re-discovery of Hoi An. Vietnam’s Hyatt Regency Danang Resort...

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Branding Campaigns Featured News

Stubborn Soda Pops with Robert Kirkman Partnership

Olivia Pearce

August 9, 2016August 9, 2016

Stubborn Soda has partnered with The Walking Dead’s Robert Kirkman and Skybound Entertainment to launch the brand’s campaign. Stubborn Soda, a new line under PepsiCo,...

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Advertising Campaigns Featured News

I.N.C. Campaign Celebrates Iris Apfel Emojis

Joshua Hughes

August 5, 2016August 5, 2016

The exclusive fall push with Macy’s has launched a corresponding Snaps-designed emoji keyboard inspired by campaign star, Iris Apfel. I.N.C International Concepts, exclusively at Macy’s,...

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Samsung Electronics Thinks Big with Galaxy Note7

Thomas Ng

August 3, 2016August 3, 2016

The Samsung Galaxy Note7 is designed to strike a balance between work and play, so it exceeds a user’s expectations of a smartphone. Samsung has...

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Branding Featured News

Nike Flexes Digital Muscle with Nike+ App Launch

Olivia Pearce

August 3, 2016August 3, 2016

Available on iOS and Android in the United States, Nike+ adapts to a consumer’s preferences to offer the best product recommendations. Nike has rolled out...

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Branding Featured News

Beautyrest Sweetens Slumber with Sleeptracker

Olivia Pearce

August 1, 2016August 1, 2016

The smartphone app by Beautyrest monitors elements of motion, heart rate, and breathing to assess sleep patterns, including REM sleep. On the back of its...

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Branding Featured News

Baileys Raises Glass to Duty Free Shoppers with XC

Olivia Pearce

July 29, 2016July 29, 2016

Steeped in French sophistication, Baileys XC affords travellers a unique blend available for purchase only at selected airports worldwide. Baileys, the brand specialised in Irish...