Launches Archives | World Branding Forum

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For the premiere of Febreze One, the brand partnered with celebrity chef, Candice Kumai, to introduce the new odour elimination solution. Febreze has released a...

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Featured Marketing News Videos

Huawei Dials into Canada with the P10 and P10 Plus

Deborah Joy Peter

February 27, 2017February 27, 2017

Huawei is launching its P10 smartphone range in Canada through nationwide partnerships with Rogers, Fido, Bell, and Videotron. Huawei is introducing the new P10 smartphone line...

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Design Featured News Technology

Nokia Redesigns 3310 and Debuts New Global Portfolio

Thomas Ng

February 27, 2017February 27, 2017

Nokia has launched a new generation of smartphones to include three key variants, a release joined by a colourful re-imaging of the 3310. Nokia has...

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Apple Park Opens in April to Realise Founder’s Dream

Thomas Ng

February 24, 2017February 24, 2017

A tribute to Steve Job’s vision for innovation, Apple Park debuts in April as a 175-acre campus powered by 100 percent renewable energy. Apple has...

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Branding Featured News

Williams Sonoma Unveils Beauty and the Beast Surprise

Olivia Pearce

February 24, 2017February 24, 2017

Williams Sonoma has debuted its limited-edition Beauty and the Beast Soup Pot by Le Creuset in collaboration with The Walt Disney Studios. Williams Sonoma, in partnership...

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Advertising Featured News

Skechers Casts Rob Lowe in Men’s Footwear Campaign

Joshua Hughes

February 22, 2017February 22, 2017

Rob Lowe reunites with Skechers after a 15-year hiatus. He will serve as the face of a new men’s footwear campaign which debuts in spring....

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Featured Marketing News

UK’s MuLondon Reveals Reimagined Brand Identity

Deborah Joy Peter

February 22, 2017February 22, 2017

Organic skincare brand, MuLondon, has unveiled a new brand identity, which highlights its products’ updated packaging and seals of approval. MuLondon, a producer of artisan...

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Branding Featured News

Puma Adds Mischief to Sportstyle with the Minions

Olivia Pearce

February 20, 2017February 20, 2017

Puma is doing Autumn-Winter with an adult and kids’ range featuring design aesthetics from the Minions of the Despicable Me franchise. Puma has inked a...

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Featured Marketing News

Clarks Refines Old Classic with Nature IV Invention

Deborah Joy Peter

February 17, 2017February 17, 2017

Global shoemaker, Clarks, has breathed new life into its Nature portfolio with the release of the latest addition to said collection. Clarks has moved to...

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Branding Campaigns Featured News Videos

H&M Loves Coachella Debut Features The Atomics

Olivia Pearce

February 16, 2017February 16, 2017

The new H&M Loves Coachella line debuts in the United States on 23 March, before going global online and at select stores a week later....

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Featured Marketing News

Macy’s Sparks Urbane Flare with Designs by Yigal Azrouel

Deborah Joy Peter

February 16, 2017February 16, 2017

Macy's has launched a new range dubbed YYIGAL. Created by Yigal Azrouel, it features tops, faux leather motorcycle jackets, and more. Macy's has unveiled a...

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Featured Marketing News

Taco Bell Proposes Marriage with Vegas Wedding Package

Anisha Kapoor

February 16, 2017February 17, 2017

Beginning in summer 2017, visitors to its Las Vegas Cantina flagship can tie the knot Taco Bell style at the restaurant's wedding chapel. Taco Bell...