Jim Beam Archives | World Branding Forum

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The campaign encourages drinkers to add the Jim Beam Highball to their repertoire and order one when they're looking for a light and refreshing option...

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Industry News

Havas Chicago Group bolsters creative leadership with three new hires

Anisha Kapoor

April 7, 2020April 7, 2020

Harnessing the power of data, technology and creativity to build meaningful American brands through craft and culture, Havas Chicago Group has hired three key executives...

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Budweiser Stars Charlize Theron in Lager Spot

Joshua Hughes

February 20, 2019February 21, 2019

In line with the roll-out of its limited-edition Reserve Copper Lager offering, Budweiser has released a spot starring Charlize Theron. Budweiser has released a short...

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Campaigns Featured News Videos

Jim Beam Celebrates Legacy with Raised Right

Deborah Joy Peter

February 5, 2019February 5, 2019

Jim Beam has introduced a global marketing push which celebrates its storied legacy of both making great whiskey and treating people right. Jim Beam has...

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Branding Featured News

Jim Beam Unveils Vanilla Whiskey with Mila Kunis

Olivia Pearce

August 8, 2017August 8, 2017

Jim Beam has debuted a new flavour blending vanilla bean liqueur and Kentucky straight bourbon whiskey, with a push starring Mila Kunis. Jim Beam has...

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Jim Beam Revitalises Bottle with Global Repackaging

Joshua Hughes

June 2, 2016July 6, 2016

The upgrade comes two years after Make History, the inaugural worldwide marketing push by Jim Beam for the iconic American brand. Jim Beam has introduced...