Innovation Archives | World Branding Forum

March 27, 2019March 27, 2019

Debuting in autumn, the upcoming Apple Arcade offering will feature original games from acclaimed indie developers and major studios.

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Campaigns Featured News

Guess Introduces Eco with Environment in Mind

Joshua Hughes

March 26, 2019March 26, 2019

Guess has launched a 12-piece spring fashion collection for men and women, which was made using environmentally-conscious processes. In conjunction with spring, Guess has rolled...

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Coca-Cola Canada Goes Big with Mini Bottles

March 26, 2019March 26, 2019

The mini bottles from Coca-Cola Canada are now available nationwide at grocery and convenience stores and also some food service outlets. Coca-Cola Canada has introduced...

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Zuru Expands Robotics Portfolio with Pets Alive

February 13, 2019February 18, 2019

Zuru has unveiled its newest robotics pet brand with the debut of Pets Alive, which features a collection of automated toy offerings for kids. Global...

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Campaigns Featured News Videos

Clayton Runs Campaign to Draw Home Buyers

Deborah Joy Peter

February 12, 2019February 12, 2019

Construction brand, Clayton, has rolled out a push across television to educate Americans on the benefits of off-site home-building. Home builder, Clayton, has released a...

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Voicify and Ogilvy Enter Strategic Alliance

February 8, 2019February 8, 2019

Voice experience management software provider, Voicify, has inked a partnership deal to provide voice solutions for Ogilvy’s client network. Voicify has partnered with Ogilvy to...

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Design Featured News

Mvstermind Steps into Style with Dr. Scholl’s

February 5, 2019February 5, 2019

For its latest design roll-out, Dr. Scholl’s has partnered with rapper and producer, Mvstermind, to deliver an offering for sneaker enthusiasts. Dr. Scholl’s Shoes continues its...

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Lexus Lifts LC Coupe with Convertible Concept

January 11, 2019January 29, 2019

The Lexus open-top idea marks the future direction of its LC flagship, while the dynamic design positions it as a halo for the entire brand....

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T-Mobile Gets Name on Seattle Mariners Ballpark

December 24, 2018December 24, 2018

The home field of the Seattle Mariners will be called T-Mobile Park for the next 25 years, with the fresh branding set to feature from...

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Advertising Featured News

TBWA Names James Sowden Chief Strategist

Joshua Hughes

December 12, 2018December 12, 2018

TBWA in New York has announced the entry of former BBH veteran, James Sowden, who joins TBWA\Chiat\Day as Chief Strategy Officer. TBWA has hired James Sowden...

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Jack Morton Creates Genuine X for Innovation