Apple Arcade Gaming Service Prepares for Fall Launch

Debuting in autumn, the upcoming Apple Arcade offering will feature original games from acclaimed indie developers and major studios.

A subscription service set to feature over a hundred new and exclusive games, Apple Arcade is slated to soon arrive. Curated to deliver originality, quality, creativity, and fun, said model entails original releases from renowned creators, Hironobu Sakaguchi, Ken Wong, Will Wright, and numerous others.

Aimed at redefining the space and engaging players of all ages, the platform affords users the freedom to try any game from a handpicked collection of titles. Featuring an all-you-can-play format, the content is ad-free and comes without tracking or additional purchases to respect the privacy of customers.

With the convenience a single subscription, Apple Arcade extends a significant offering to the more than one billion gamers plugged into the App Store. Complementing an already enormously popular catalogue of free games available, the new entry drives the transformation of iOS as a premier platform.

Collaborating with some of the most critically-acclaimed creators in the world, Apple Arcade provides entertainment and captures the imagination through immersive stories and original art and music. The service features products from Annapurna Interactive, Giant Squid, Cartoon Network, Finji, and more.

Other content partners include Bossa Studios, Klei Entertainment, Konami, LEGO, Mistwalker Corporation, SEGA, Snowman, and ustwo games, to name a few. It debuts in the fall across more than 150 countries with a new App Store tab for iOS, macOS, and tvOS. New games will be rolled out regularly.

On top of an ongoing stream of innovations, not having to pay upfront eliminates risk for subscribers. While accessible offline, many of the games will lend support game controllers. Also, if users switch devices, they can seamlessly resume since Apple Arcade is available on iPhone, Apple TV, and Mac.

“We are taking games further with our first game subscription service for mobile, desktop, and the living room. Apple Arcade games will be great for families and respect user privacy. It removes ads and won’t levy additional purchases,” said Phil Schiller, Apple Senior Vice President of Worldwide Marketing.

Apple is a five-time global winner of the World Branding Awards in the Mobile Phones category, having claimed the title from 2014 right through to 2018.